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Building Big Futures: Filinvest Land Deepens Partnership with Cebu City

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From L-R: Ms. Thesbe C. Alonso, Vice President and Head of Malls, Visayas and Mindanao Cluster; Mr. Tristan D. Las Marias, President and CEO of Filinvest Land; Mrs. Josephine Gotianun-Yap, Vice Chairperson, Filinvest Development Corporation. 

Cebu City, Philippines — September 5, 2025. Filinvest Land, Inc. and the Cebu City Government came together on September 4 at Quest Hotel & Conference Center to reinforce their partnership in driving sustainable urban development and community-building. The intimate corporate lunch focused on aligning shared goals for Cebu’s long-term progress and ensuring that developments continue to enrich the lives of Cebuanos.

At the heart of the discussion was the commitment to expand Filinvest Land’s presence in Cebu in a way that complements the city’s vision of inclusive and resilient growth. With Cebu being one of the country’s most dynamic urban centers, both parties underscored the importance of creating spaces that balance economic activity, environmental sustainability, and community well-being.

Photo from Filinvest

Cebu City Mayor Nestor Archival emphasized the value of private–public collaboration in sustaining the city’s momentum, while Filinvest Land executives reiterated the company’s pledge to deliver developments that bring jobs, opportunities, and lifestyle enhancements to the local population.

The dialogue was attended by Cebu City Mayor Nestor Archival, Filinvest Land President and CEO Tristan Las Marias, Filinvest Development Corporation Vice Chairperson Josephine Gotianun-Yap, and Filinvest Malls Visayas Cluster Vice-President Thesbe Alonso.

Photo from Filinvest

For Filinvest Land, Cebu holds both historic significance and strategic value. The company’s roots in the province date back to its early residential ventures in 1967, and through the decades, its portfolio has grown to include large-scale townships, office and retail hubs, and mixed-use communities. This meeting served as a reaffirmation of its long-term commitment to Cebu, with an emphasis on fostering developments that not only cater to the present but also anticipate the needs of future generations.

Today, this commitment is reflected in Cebu through the company’s wide-ranging footprint. At the forefront is its flagship project, City di Mare township at South Road Properties—a 50-hectare master-planned community envisioned as Cebu’s “Lifestyle Capital,” a master-planned community where modern living blends with expansive open spaces. At its core stands the iconic Il Corso Mall, combining the thrill of outlet shopping with the leisure of a seaside escape—a destination where both Cebuanos and visitors can shop, dine, and unwind by the waterfront. Complementing these lifestyle hubs are residential communities such as San Remo Oasis and Amalfi Coast, designed to offer resort-inspired living within the city. 

Photo from Filinvest

Filinvest Land has also been a key player in bolstering Cebu’s business landscape through its Filinvest Cyberzone Cebu towers, located within the Cebu IT Park. These Grade A office developments have become home to leading multinational and local firms, particularly in the IT-BPM sector, positioning Cebu as one of the country’s top outsourcing destinations. Beyond providing modern workspaces, the towers have generated thousands of jobs, stimulated local enterprises, and reinforced Cebu’s reputation as a thriving hub for innovation and global competitiveness.

“This engagement underscores our vision to build not just projects, but communities that uplift lives and enable cities like Cebu to thrive,” said Tristan Las Marias, President and CEO of Filinvest Land. “Working hand-in-hand with the local government ensures that our initiatives are aligned with the city’s priorities, making our contributions more impactful.”

Photo from Filinvest

Other Information:

Brand Website: www.filinvest.com

Corporate Website:  www.filinvestland.com

Facebook: www.facebook.com/filinvest

LinkedIn: www.linkedin.com/company/filinvest

Instagram: www.instagram.com/filinvest/

X: www.twitter.com/Filinvest

For further information, please contact:

Ms. Yna Ellorda (Head of Coporate Communications)

Email: [email protected]

As both partners look ahead, the strengthened collaboration is expected to pave the way for more integrated developments that contribute to Cebu City’s stature as a hub for innovation, commerce, and sustainable urban living.

Public Spaces for Dogs Around Cebu City

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Photo from Coco_tzuuu

Cebu is now more pet-friendly than ever, with malls, lifestyle hubs, boardwalks, and mountain cafés opening their doors to fur babies. Whether you’re after breezy seaside walks or relaxing mountain coffee dates, here’s your ultimate guide to the best dog-friendly spaces around Cebu City, plus how to get there.

SM Malls, Parkmall, and Robinsons

Photo from Joshua Otero

Cebu’s biggest malls are welcoming pets with open arms. SM Seaside, SM City Cebu, and Robinsons Galleria have pet entry passes, stroller-friendly hallways, and outdoor dining for fur families. Parkmall remains the pet capital of Cebu, with weekly pet fairs, adoption events, and even pet fashion shows. Leashes are required, and strollers are encouraged indoors.

How To Get There

Location: Cebu City, Cebu

  • By car: For SM Seaside, drive via South Road Properties (SRP). For SM City and Robinsons Galleria, head toward the North Reclamation Area. Parkmall is along Ouano Avenue in Mandaue. All have multi-level or open parking areas.
  • By commute: Ride a jeepney or MyBus to SRP for SM Seaside. Jeepneys bound for North Reclamation reach SM City and Robinsons. Parkmall is accessible via Mandaue routes, and taxis or GrabCar are convenient for all.

Cebu Business Park (CBP) & IT Park

Photo from Joshua Otero

Perfect for morning and evening dog walks, CBP’s Ayala open lawns and IT Park’s wide sidewalks offer shaded routes, fresh air, and even pet-friendly cafés. Weekend night markets often feature stalls selling pet treats.

How To Get There

Location: Cebu City, Cebu

  • By car: Both areas are accessible via Archbishop Reyes Avenue. Parking is available inside Ayala Center Cebu and Central Bloc, plus open-air lots.
  • By commute: Jeepneys to Ayala pass directly through CBP. For IT Park, Lahug-bound jeepneys and MyBus have stops. GrabCar is also a reliable option for fur parents.

City di Mare, SRP

Photo from Wendell Waffer

This seaside strip offers expansive esplanades and a quiet, breezy environment where dogs can stretch their legs freely. Al fresco dining options make it perfect for fur families.

How To Get There

Location: Cebu South Coastal Rd, Cebu City, 6000 Cebu

  • By car: Take SRP from Cebu City or Talisay. City di Mare is located just near SM Seaside. Parking spaces are available near the retail strip.
  • By commute: Hop on a MyBus from SM City or Talisay, then alight at SM Seaside and take a short walk or ride to City di Mare. Jeepneys heading south via SRP also pass here.

Charlie’s Cup, Busay

Photo from Mary Leeshie

A mountain café with wide outdoor seating and scenic views, Charlie’s Cup is one of the most dog-friendly cafés in Cebu. Pups can lounge on the deck while their humans sip coffee in cool mountain air.

How To Get There

Location: Along the Transcentral Highway in Brgy. Tabunan, Cebu City

  • By car: Drive up Transcentral Highway via Lahug. The café is roadside and around 20 minutes from JY Square. Parking is available outside.
  • By commute: From JY Square, take a habal-habal or motorcycle taxi up to Busay. Just mention Charlie’s Cup, drivers know the spot.

Il Corso, SRP

Photo from Ram Marcelita

With its 1-km seaside boardwalk, Il Corso is a top choice for sunset dog walks. Al fresco restaurants are pet-welcoming, and the breeze makes it ideal for active pups.

How To Get There

Location: Cebu South Coastal Rd, Cebu City, 6000 Cebu

  • By car: Located at SRP between SM Seaside and CCLEX. Just follow the SRP road signs. There’s wide, secure parking.
  • By commute: MyBus from SM City or Talisay stops directly at Il Corso. Jeepneys bound for SRP pass nearby.

Oakridge Business Park, Mandaue

Photograb from Google Maps

A quieter, suburban vibe makes Oakridge great for smaller or more anxious dogs. Its landscaped walkways and pet-friendly cafés give fur parents a cozy space to unwind.

How To Get There

Location: Fortuna Street, Mandaue City, Cebu, Philippines 6014

  • By car: Drive along A.S. Fortuna Street in Mandaue. Oakridge is across Banilad Town Centre, with its own secure parking.
  • By commute: Jeepneys going to Banilad or Mandaue pass A.S. Fortuna. Just ask to be dropped off at Oakridge.

The Greenery, Mabolo

Photo from Coco_tzuuu

This lifestyle hub is known for outdoor dining, live music, and open courtyards—all pet-friendly. Dogs can freely stroll around while owners enjoy food and drinks.

How To Get There

Location: Pope John Paul II Ave, Cebu City, 6000 Cebu

  • By car: The Greenery is on Pope John Paul II Ave. near Mabolo Church. Parking spaces are available inside.
  • By commute: Jeepneys bound for Mabolo or routes passing Juan Luna Ave. will stop nearby.

Mandani Bay Boardwalk, Mandaue

Photo from Joey Argawanon

This seaside promenade is perfect for evening dog walks and jogs. Its landscaped paths and calm waterfront setting make it one of Cebu’s most relaxing pet-friendly spots.

How To Get There

Location: Mandani Bay, F.E. Zuellig Avenue, Mandaue, 6014 Cebu

  • By car: Located along North Reclamation Area, Mandaue. Parking is available at the boardwalk.
  • By commute: Jeepneys bound for North Reclamation pass by Mandani Bay.

The Cebuano President Who Kept a Secret for 145 Years

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Photo from Wikipedia

On Osmeña Day, September 9, we honor former President Sergio Osmeña Sr., but did you know his real father was only confirmed recently?

More Than Just a Holiday

Photo from Wikipedia

Every September 9, the country commemorates Osmeña Day, marking the birth of Sergio Osmeña Sr., Cebu’s Grand Old Man and the Philippines’ fourth president. For many, it is simply a non-working holiday. But today’s observance carries a deeper weight. Just last year, in 2023, the mystery surrounding Osmeña’s true parentage was finally resolved through DNA testing, ending more than a century of speculation about who his real father was.

A Century-Old Mystery

Photo from Wikipedia

Born on September 9, 1878, to Juana Osmeña, Sergio grew up fatherless, the only Philippine president considered illegitimate. Throughout his life, he avoided speaking about his parents, even as he rose from Cebu governor to senator, vice president, and ultimately president during the critical years of World War II. For decades, historians and family members debated two possible fathers, Chinese immigrant and businessman Pedro Singson Gotiaoco or the wealthy landowner Antonio Sanson. No evidence, however, could ever confirm either claim.

Science Brings the Answer

Photo from Wikipedia

In 2023, descendants of the Osmeña family commissioned professional genealogist Todd Sales Lucero to solve the mystery once and for all using genetic genealogy. DNA samples were collected from former Cebu City mayor Tomas Osmeña, a grandson of Sergio, from a Gotiaoco descendant, and from Ronnie Sanson, a male-line descendant of Antonio Sanson’s family. The results were conclusive, the Gotiaoco line was excluded, while the Sanson line produced a full genetic match. After 145 years, the truth was out, Antonio Sanson was the biological father of Sergio Osmeña Sr.

Legacy Beyond Lineage

The revelation, announced in Cebu last June 2023, stirred both pride and relief among the Osmeña clan. For many, it was the closure that history and family lore had long denied them. Still, as Tomas Osmeña emphasized, Sergio’s greatness was never defined by his father’s name but by his statesmanship, integrity, and service to the Filipino people. From his leadership during the liberation of the Philippines to his role in building Cebu’s political landscape, Osmeña’s true legacy rests on his deeds, not his bloodline.

Osmeña Day Redefined

Photo from Wikipedia

With this discovery, Osmeña Day in 2025 holds a richer meaning. It is not only about honoring the birth of a national leader but also about embracing the humanity of a man who carried the burden of mystery throughout his life. Today, the holiday stands as a celebration of both legacy and truth, a reminder that history is not fixed in stone but can still be reshaped by science, memory, and the enduring quest for answers.

Pahangin ‘ta sa Asturias Baywalk

Photo from WAtashiwa Heartshots

Asturias Baywalk is a charming seaside promenade in the town of Asturias, Cebu. With its wide open space facing the Tañon Strait, this baywalk has become a favorite spot for locals and travelers looking to enjoy fresh sea breeze, afternoon strolls, and stunning sunsets. Asturias Baywalk offers a slower, laid-back atmosphere where families, couples, and friends can gather for an evening of leisure.

Photo from WAtashiwa Heartshots

A Community Hub by the Coast

Photo from WAtashiwa Heartshots

Beyond being just a place to unwind, Asturias Baywalk is also a hub for small food stalls and community activities. Visitors can grab affordable snacks, enjoy local street food, or simply sit along the concrete benches while taking in the view. The cool sea air, the laughter of kids biking around, and the relaxing sound of the waves all add to the charm of this coastal chill place.

Photo from WAtashiwa Heartshots

How to Get There

Location: Asturias, Cebu

  • By Car: From Cebu City, drive north via the Transcentral Highway (through Balamban) or along the Cebu North Road via Danao and Tuburan. Once you reach the Asturias town proper, the baywalk is easy to find as it’s located right along the coastline near the municipal hall. Parking is available nearby.
  • By Commuting: If commuting, head to the North Bus Terminal in Cebu City and ride a bus bound for Asturias or Tuburan. Tell the driver to drop you off at the Asturias town proper. From there, the baywalk is just a short walk or a quick tricycle ride away. 

Animated But Authentic: Designing Avatar Movements That Feel Human

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Let’s be honest — we’ve all seen the eerie, stiff-smiled avatars that haunt late-night infomercials or budget explainer videos. They blink too slowly. Their hands hover weirdly. And their eyes? Unsettling.

But it doesn’t have to be that way. In fact, with just a bit of smart direction, you can turn your personalized avatars into a character that feels charming, expressive, and totally watchable — even if it was made from a single photo.

That’s the magic Pippit is unlocking. Using a link to video from your Pippit project, you can generate smooth, believable avatar performances that actually feel like someone talking to the viewer — not just a puppet in a pitch. The key? Nailing the little things: eyes, posture, and gesture.

Why real movement matters in virtual storytelling

Before your avatar ever says a word, they’re already telling a story with their face. Or not.

Facial expressions, hand motion, head tilts — these are the signals we unconsciously read to know if someone’s confident, relatable, nervous, or passionate. When your avatar nails those subtle details, viewers stay locked in. When it doesn’t, they bounce.

Here’s why realistic movement makes all the difference:

  • Trust is built visually: Natural eye movement mimics in-person conversation, keeping attention and reducing viewer fatigue.
  • Emotion travels better: A slow nod or eyebrow lift sells sincerity more than a wall of text ever could.
  • It sets your tone: Warm and friendly? Slick and informative? Posture and gestures define your brand voice in seconds.

Ways to transform a still image into a talking persona

What then is the process for turning a still image into a warm, dynamic spokesperson? Giving your avatar the perfect mix of grace and uniqueness is the key. This means placing intentional movement over a simple, clear, and emotional image.

This is when your customised avatar truly comes into its own. Whether you’re introducing a product, welcoming users, or sharing a brand narrative, the way your avatar moves is just as important as what it says.

And with Pippit, you don’t need motion capture gear or animation skills to make your custom avatar. You just need one photo and three creative clicks.

Bring your face to life: Creating human-like avatars on Pippit

Step 1: Find your digital double in avatars and voices

Navigate to the Voices and Avatars section of your Pippit dashboard. You’ll notice a large + sign, which is your personality doorway. Let Pippit’s avatar generator work its magic when you upload your preferred photo—be sure to make it expressive and well-lit.

It’s not just a headshot you’re uploading. You are casting the lead for your upcoming welcome video, lesson, or product demo.

Step 2: Give your avatar its voice (and a name, of course)

With your image now in, it’s time to tweak the feel. Insert your image into the builder, assign your avatar a keep-in-your-mind name (Branded Ben? Tutorial Tanya?), and choose a voice that matches the tone you desire — from cheerful and friendly to suave and assertive.

Pippit’s AI provides you with instant feedback and allows you to preview how your avatar sounds and appears mid-speech. You can adjust the expression, posture, and mouth sync until it feels comfortable.

Step 3: Script it, style it, and hit export

This is where the magic begins. Input your script into the text box — clear and concise sentences that reflect your brand voice. Want the avatar to be more enthusiastic? Assertive? Friendly? Use Pippit’s voice styling features to get the mood right. Then, use the Edit More section to dress the stage: transitions, backgrounds, and ambient audio help create a full viewing experience. When you’re ready, hit Export — and choose the best format to share your avatar-powered video across your site, socials, or campaigns.

Small adjustments, significant effect: Refining gestures that come naturally

That’s the magic formula: it’s not more movement — it’s movement that’s proper. One of the pitfalls of using AI-created avatars is overcompensating. They wave their arms too vigorously, blink too frequently, or cock their heads as if they’re constantly bewildered. That’s not realism — that’s distracting. The true magic occurs when movements accurately reflect how real individuals express emotion and emphasis in subtle ways.

With Pippit, you get to create amazing Reels with photo to video AI that determine how your avatar is interpreted. Want your avatar to be commanding? Reduce the head nods, square the shoulders, and maintain steady eye contact. Want them to sound curious or enthusiastic? Throw in a subtle lean-in, raise the eyebrows on important phrases, and let the hands follow the voice pitch. These aren’t gratuitous flourishes — they’re behaviors we use in normal conversation.

The niceness of Pippit’s interface is that you don’t have to be a motion director to do it justice. You can mock up how each gesture looks, try out various alternatives, and choose the ones that best suit your brand tone and message. It’s like directing a short scene — except your main actor never forgets a line and never takes a coffee break.

Why human-feeling avatars drive real engagement

The more your avatar behaves like a real person, the more your message resonates.

What sets great avatars apart?

  • They blink with purpose, not on autopilot
  • They use hands to support the message, not distract from it
  • They look where a real person would — at the camera, the product, or off in thought

You’re not just animating a face — you’re directing a performance. And when it’s done well, customers don’t see the avatar. They see someone talking to them.

Your brand deserves more than a mannequin

Forget stiff, uncanny avatars that scare off your viewers. With Pippit, your custom avatar can be warm, expressive, and totally on-brand — even if it started as a simple selfie.

If you’re ready to turn static photos into dynamic storytellers, Pippit makes the entire process intuitive and fun. Whether you’re launching a new product, explaining a feature, or just saying hello, your avatar can do the talking for you, beautifully.

Make your avatar feel like part of the team, not part of the uncanny valley. Start building your expressive, human-ready avatar today on Pippit.

A Beach Paradise in Bogo City!

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Photo from E & J Hidden Paradise

When people talk about Cebu’s north, names like Bantayan or Malapascua usually come to mind. But located in Purok San Juan, Brgy. Odlot, Bogo City is a charming seaside retreat waiting to be discovered, E & J Hidden Paradise. True to its name, this humble escape offers quiet shores, fresh sea breeze, and a relaxing atmosphere perfect for those who want to avoid the usual tourist crowd.

Affordable and Family-Friendly

Photo from E & J Hidden Paradise

E & J Hidden Paradise is designed for everyone to enjoy without the hefty price tag. Entrance is only ₱20, making it one of the most budget-friendly beach spots in Cebu. If you’re coming with family or friends, you can rent a small cottage for ₱300 or a big cottage for ₱500, ideal for picnics, potluck gatherings, or simply lounging by the sea. The place is simple, laid-back, and welcoming, perfect for bonding moments that don’t need luxury to feel special.

Photo from E & J Hidden Paradise

How To Get There

Location: Brgy. Odlot, Bogo City, Cebu, Philippines

  • By Car: If you’re driving from Cebu City, take the Cebu North Road (National Highway) and head straight to Bogo City. Once you reach Bogo proper, look for the road leading to Brgy. Odlot and continue until you arrive at Purok San Juan. Parking spaces are available nearby, so bringing your own vehicle is convenient and hassle-free.
  • By Commute: Start your trip at the North Bus Terminal in Cebu City and hop on a bus bound for Bogo City or Hagnaya Port. The ride usually lasts around 3 to 4 hours. Once you arrive at Bogo City proper, you can take a tricycle or habal-habal (motorbike taxi) and tell the driver to drop you off at E & J Hidden Paradise in Brgy. Odlot. Since locals are familiar with the place, it’s easy to find even if it’s your first visit.
Photo from E & J Hidden Paradise

What sets this spot apart is the beauty of its simplicity. The beach offers calm waters, refreshing winds, and a scenic view that makes time slow down. Unlike the busy, commercialized resorts, E & J Hidden Paradise embraces simplicity. It’s the kind of place where you can dip your feet in the water, watch kids build sandcastles, or just sit back and enjoy a good conversation while the waves play in the background. And if you stay until late afternoon, you’ll be rewarded with a beautiful sunset painting the horizon, a view that feels priceless. 

Where Adventure Meets Nature in Balamban

Photo from John Vincent Sande

Foressa Trails in Balamban is a paradise for outdoor enthusiasts seeking both thrill and tranquility. Located within the 253-hectare Foressa Mountain Town, this eco-destination offers 17 kilometers of world-class trails that are not only perfect for hiking but also for mountain biking. 

Trails That Follow Nature’s Flow

Photo from John Vincent Sande

The trails are thoughtfully mapped to follow the natural contours of the mountains, valleys, and forests. Along the way, adventurers can stop by waterfalls, natural pools, fern fields, and even butterfly sanctuaries. One highlight is the waterfalls, where crystal-clear spring water tumbles down rocks, providing a refreshing break for tired hikers. Every turn offers something new, making each visit a unique experience.

Photo from John Vincent Sande

A Community in the Making

Photo from John Vincent Sande

More than just a trail destination, Foressa Mountain Town is also envisioned as a residential haven. AboitizLand has dedicated large portions of the property to a high-end mountain community, offering serenity far from the city’s noise and pollution. A model house stands within the property, giving visitors a glimpse of what life could be like living close to nature.

How To Get There

Location: Barangay Cansamoroy, Balamban, Cebu

  • By Car: From Cebu City, drive through the Transcentral Highway heading to Balamban. The route itself is already a scenic journey with mountain views and cool breezes. Once in Balamban, signages will lead you to Foressa Mountain Town, where the trails are located.
  • By Commute: From Cebu City, take a V-hire from Ayala Center Terminal bound for Balamban. Inform the driver to drop you off near Foressa Mountain Town. From there, you can hire a habal-habal (motorcycle taxi) to bring you directly to the entrance of Foressa Trails.
Photo from John Vincent Sande

The Humble Flow of Banghitawan Falls

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Photo from Junel Degamo

Located in Sitio Pilinpinon, Brgy. Busogon, San Remigio, Banghitawan Falls remains one of Cebu’s most enchanting hidden paradises. The falls stand out from the many natural wonders of the province. Unlike typical waterfalls that flow in a single stream, Banghitawan dramatically splits into two, creating a breathtaking spectacle that leaves visitors in awe.

The Trail to Paradise

Photo from Junel Degamo

Reaching the falls is an adventure in itself. The journey involves a blend of forest trails, rocky paths, and river crossings that immerse travelers in San Remigio’s lush landscapes. The trek from Avante Bridge, the jump-off point, takes about 30 minutes, and while it may be challenging, every step offers glimpses of untouched nature.

Emerald Waters and Twin Falls

Photo from Junel Degamo

Once you arrive, the sight of emerald-green waters flowing gracefully into a natural pool feels almost otherworldly. The surrounding forest completes the picture, making it a serene escape for nature lovers. While the pool may look tempting, its depths can be deceiving, so caution is advised for non-swimmers. Still, the beauty of the twin falls alone makes the entire trek worth it.

A Place of Inspiration

Photo from Junel Degamo

For many who have discovered it, Banghitawan Falls is more than a natural attraction, it’s a place of inspiration and wonder. The unique formation, the refreshing atmosphere, and the raw beauty of the surroundings make it a favorite spot for adventurers, photographers, and those simply looking to disconnect from the noise of the city.

How to Get There 

Location: Brgy. Busogon, San Remigio

  • By Car: From Cebu City, take the Cebu North Road and drive toward San Remigio, a trip that typically lasts 3.5 to 4 hours. Once in the town proper, continue to Brgy. Busogon and look for Avante Bridge, the main starting point of the trek. Since vehicles cannot access the falls directly, you’ll need to park nearby and walk for around 30 minutes along the river trail before reaching Banghitawan Falls.
  • By Commute: From Cebu City’s North Bus Terminal, ride a bus bound for San Remigio and get off at the town proper after about 3.5 to 4 hours. From there, hire a habal-habal (motorcycle for hire) to take you to Avante Bridge in Brgy. Busogon, which serves as the jump-off point. The ride takes about 20–30 minutes. From the bridge, continue your adventure with a 30-minute trek through forest paths and river crossings until you reach the majestic falls.

Roundtrip flights to Siargao will not exceed ₱22,000 under PAL

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Photo from Unsplash

Traveling to Siargao may soon become more manageable as Philippine Airlines sets a new maximum fare for flights to the island. The Department of Transportation confirmed that roundtrip tickets will be capped at twenty two thousand pesos, aiming to ease concerns over previously soaring airfare costs.

Philippine Airlines will soon implement a ceiling on ticket prices for flights to and from Siargao. The Department of Transportation confirmed that the airline has agreed to set a maximum of eleven thousand pesos for a one-way trip, or twenty two thousand pesos for a roundtrip ticket. This move comes after concerns were raised about fares that previously soared to as high as seventeen thousand five hundred pesos per way during peak demand.

Addressing Passenger Concerns

Photo from Unsplash

While the adjustment is viewed as progress, many residents and travelers believe the new cap remains expensive. With average fares usually ranging between seven thousand five hundred and eight thousand pesos, a roundtrip ticket costing twenty two thousand pesos is still a heavy burden for most Filipinos. The issue has drawn attention from local leaders, who emphasize the need to make Siargao more accessible, not only for tourists but also for constituents who rely on air travel.

Why Siargao Flights Cost More

Photo from Unsplash

The high cost of flying to Siargao is largely tied to the airport’s limitations. Its runway can only accommodate smaller planes that carry around seventy two passengers, compared to larger aircraft such as Airbus models that seat more than four hundred. With fewer seats to divide fixed operating costs like fuel, landing, and crew, the expense of operating flights inevitably results in higher ticket prices for passengers.

Plans for Airport Expansion

To create a long-term solution, the Department of Transportation has begun plans to extend Siargao Airport’s runway. The expansion would allow larger planes to land on the island, which would help reduce fares by spreading operational costs across more passengers. Site assessments are already underway, although the presence of mangroves in nearby areas requires careful planning. Funding options are being explored both through the national government and the Civil Aviation Authority of the Philippines.

Impact on Tourism and Economy

Photo from Unsplash

The planned airport upgrade is expected to bring lasting benefits beyond cheaper fares. Siargao, already world-famous for its surfing spots and pristine beaches, could become even more attractive to international and local visitors if flights become more affordable. Lower costs would encourage more frequent travel, benefiting hotels, restaurants, and tour operators that rely heavily on tourism. Until then, the fare cap of twenty two thousand pesos for roundtrip tickets serves as a temporary measure to balance accessibility with operational realities.

Let’s Dive at Turquoise Beach of Borbon

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Photo from Anna Loraine Abiera

Along the Borbon–Tabogon boundary, Tagboanan Beach Resort, more popularly known as Borbon Beach Resort, offers an escape for anyone longing for a dip in the sea. Unlike the more commercialized resorts, this beach keeps its local and laidback vibe, making it the perfect destination for a peaceful seaside retreat. With its beautiful sandy shoreline, calm waters, and refreshing breeze, this spot is a favorite among locals who flock here to spend weekends with family and friends.

Photo from Anna Loraine Abiera

Affordable Rates for Everyone

Photo from Anna Loraine Abiera

One of the biggest draws of Borbon Beach Resort is its incredibly budget-friendly rates. Entrance is only ₱10 per adult, making it one of the most affordable beach resorts you’ll find in Cebu. This allows guests to enjoy the sea without worrying about expensive fees. Cottages and picnic areas are also available at minimal costs, perfect for day trips and gatherings. Whether you’re planning a casual barkada outing, a family picnic, or simply want to bask in the sun and sea breeze, this beach gives you exactly what you need at a price that won’t break the bank.

A Local’s Favorite Spot

Photo from Anna Loraine Abiera

Borbon Beach Resort holds a special place in the hearts of the locals. It has become the go-to spot for swimming, fishing, and celebrating simple occasions by the shore. Here, you’ll often find kids playing in the shallow waters, groups grilling fresh seafood, and families enjoying long lunches by the beach. It’s a place where time slows down, and where you can truly appreciate the charm of Cebu’s provincial life.

How to Get There

Location: Tagnucan, Borbon, Cebu

  • By Car: For those bringing a private vehicle, the trip to Borbon Beach Resort takes around 2.5 to 3 hours from Cebu City. Simply drive north via the Cebu North Road passing through Consolacion, Danao, and Sogod until you reach Borbon town. From the poblacion, continue driving toward Barangay Nipa, Tagnucan, which sits near the Borbon–Tabogon boundary. The resort is located along the coastal road, and signage will guide you toward the entrance. Parking is available near the beach area, making it convenient for visitors with cars.
  • By Commute: If you’re commuting, head to the North Bus Terminal (NBT) in Cebu City and take a bus bound for Borbon, Tabogon, or Bogo. Let the conductor know you’re heading to Nipa, Tagnucan, and Borbon, and they’ll drop you off near the resort’s entrance. The bus ride usually takes around 3 hours, and from the highway drop-off point, you can either walk to the resort or hire a habal-habal for a quicker trip. It’s one of the most accessible beaches up north, making it easy for both locals and travelers to enjoy.
Photo from Anna Loraine Abiera

Its simplicity is exactly what makes it stand out. It’s affordable, accessible, and offers the kind of raw beach experience that’s hard to find these days. Whether you want to take a refreshing swim, spend quality time with loved ones, or just relax by the shore, this place gives you a genuine “provincial life by the sea” experience.