Apple today announced during its virtual event four (4) new 5G-enabled iPhones: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.

The new iPhone 12 starts at $799 (~PHP 40,000), while the new iPhone 12 Mini starts at $699 (~PHP 35,000). Both phones come in five colors, have a new squared-off design, and are 5G-enabled.

The high-end, more powerful iPhone 12 Pro and 12 Pro Max cost $999 (~PHP 50,000) and $1,099 (~PHP 55,000) and include pro-level camera features and high-end design.

iPhone 12

The new iPhone 12 is the successor to last year’s iPhone 11. It comes in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.

The iPhone 12 will be 5G-enabled and have a 6.1-inch OLED display. It also features photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. 

The iPhone 12 starts at $799 (~PHP 40,000). It will be available to preorder on Friday and will ship on October 23.

iPhone 12 Mini

“The smallest, thinnest, and lightest 5G phone on the market.”

The iPhone 12 Mini will have all the same specifications and features as the iPhone 12, but in a smaller size. Instead of a 6.1-inch OLED display, the Mini will have a 5.4-inch OLED display.

The iPhone 12 Mini starts at $699 (~PHP 35,000). It will be available to preorder on November 6 and will ship on November 13.

iPhone 12 Pro

The iPhone 12 Pro is the upgrade to last year’s iPhone 11 Pro, Apple’s higher-end iPhone with more advanced photography features.

The iPhone 12 Pro’s design is similar to the iPhone 12’s, but with a stainless-steel band on the outside that gives it a more luxury look and feel. The device will come in graphite, silver, gold, and the new pacific blue.

The new iPhone 12 Pro features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever on an iPhone.

Apple said it added pro-level controls for the camera, including a feature coming later this year that would allow for RAW photos.

The iPhone 12 Pro starts at $999 (~PHP 50,000). It will be available to preorder on Friday and will ship on October 23.

iPhone 12 Pro Max

The new iPhone 12 Pro Max has the largest display at 6.7 inches. It’s identical to the iPhone 12 Pro, with the same high-end camera features and also comes in the same four colors.

iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

Both the iPhone 12 and the iPhone 12 Pro Max will be 5G-enabled and have lidar, a sensor that can build a depth map of a scene. Apple said lidar would allow for faster autofocus and improved low-light performance.

The iPhone 12 Pro Max starts at $1,099 (~PHP 55,000). It will be available to preorder on November 6 and will ship on November 13.

iPhone 12 Pro Max Camera

The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic.

Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras.

iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year, which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format.

Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps.

iPhone 12 Pro features the new seven-element lens Wide camera with:

• ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video
• Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes;
• 52-mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.

iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.

iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilization for cinema-grade productions.

Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.

iPhone 12 Pro models are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision. Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki.

Realistic AR and Innovative Camera Experiences

An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos.

This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.

Innovative New Accessories with MagSafe

MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.

MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time.

MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet.

Customers can also expect innovative MagSafe accessories from third-party manufacturers.

Featuring iOS 14

iOS 14 delivers a reimagined iPhone experience with new ways to customize the Home Screen.

Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view.

iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.

Pricing and Availability

iPhone 12

• 64GB – USD 829 (~PHP 42,000)
• 128GB – USD 879 (~PHP 44,000)
• 256GB – USD 979 (~PHP 49,000)

iPhone 12 mini

• 64GB – USD 729 (~PHP 37,000)
• 128GB – USD 779 (~PHP 40,000)
• 256GB – USD 879 (~PHP 44,000)

iPhone 12 Pro

• 128GB – USD 999 (~PHP 50,000)
• 256GB – USD 1,099 (~PHP 55,000)
• 512GB – USD 1,299 (~PHP 65,000)

iPhone 12 Pro Max

• 128GB – USD 1,099 (~PHP 55,000)
• 256GB – USD 1,199 (~PHP 60,000)
• 512GB – USD 1,399 (~PHP 70,000)

All the iPhone 12 phones will not come with a power adapter and EarPods, butwill include a fast-charging USB-C to Lightning cable.

Pricing and availability in the Philippines are yet to be announced.