new apple iphone 12 philippines

Apple launches four iPhone 12 5G phones

Apple today announced during its virtual event four (4) new 5G-enabled iPhones: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.

The new iPhone 12 starts at $799 (~PHP 40,000), while the new iPhone 12 Mini starts at $699 (~PHP 35,000). Both phones come in five colors, have a new squared-off design, and are 5G-enabled.

The high-end, more powerful iPhone 12 Pro and 12 Pro Max cost $999 (~PHP 50,000) and $1,099 (~PHP 55,000) and include pro-level camera features and high-end design.

iPhone 12

The new iPhone 12 is the successor to last year’s iPhone 11. It comes in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.

The iPhone 12 will be 5G-enabled and have a 6.1-inch OLED display. It also features photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. 

The iPhone 12 starts at $799 (~PHP 40,000). It will be available to preorder on Friday and will ship on October 23.

iPhone 12 Mini

“The smallest, thinnest, and lightest 5G phone on the market.”

iPhone 12 and iPhone 12 mini in the blue aluminum finish.
The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini feature edge-to-edge Super Retina XDR displays for an immersive viewing experience.

The iPhone 12 Mini will have all the same specifications and features as the iPhone 12, but in a smaller size. Instead of a 6.1-inch OLED display, the Mini will have a 5.4-inch OLED display.

The iPhone 12 Mini starts at $699 (~PHP 35,000). It will be available to preorder on November 6 and will ship on November 13.

iPhone 12 and iPhone 12 mini in the blue aluminum finish.
iPhone 12 and iPhone 12 mini in the green aluminum finish.
iPhone 12 and iPhone 12 mini in the black aluminum finish.
iPhone 12 and iPhone 12 mini in the white aluminum finish.
iPhone 12 and iPhone 12 mini in the (PRODUCT)RED aluminum finish.

iPhone 12 Pro

The iPhone 12 Pro is the upgrade to last year’s iPhone 11 Pro, Apple’s higher-end iPhone with more advanced photography features.

The iPhone 12 Pro’s design is similar to the iPhone 12’s, but with a stainless-steel band on the outside that gives it a more luxury look and feel. The device will come in graphite, silver, gold, and the new pacific blue.

The new iPhone 12 Pro features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever on an iPhone.

A back view of iPhone 12 Pro shows off the lenses of the device’s pro camera system.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.
A filter is easily applied to a sunset photograph on iPhone 12 Pro.
Faster and more efficient than ever, A14 Bionic enables powerful computational photography and faster photo and video editing right on device.

Apple said it added pro-level controls for the camera, including a feature coming later this year that would allow for RAW photos.

The iPhone 12 Pro starts at $999 (~PHP 50,000). It will be available to preorder on Friday and will ship on October 23.

iPhone 12 Pro Max

The new iPhone 12 Pro Max has the largest display at 6.7 inches. It’s identical to the iPhone 12 Pro, with the same high-end camera features and also comes in the same four colors.

iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

iPhone 12 Pro and iPhone 12 Pro Max model the gold stainless steel finish.
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.

Both the iPhone 12 and the iPhone 12 Pro Max will be 5G-enabled and have lidar, a sensor that can build a depth map of a scene. Apple said lidar would allow for faster autofocus and improved low-light performance.

The iPhone 12 Pro Max starts at $1,099 (~PHP 55,000). It will be available to preorder on November 6 and will ship on November 13.

A GIF demonstrating the easy and secure attachment of the MagSafe charger to iPhone 12 Pro.
A GIF demonstrating the easy attachment of MagSafe accessories to iPhone 12 Pro.

iPhone 12 Pro Max Camera

The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic.

Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras.

iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year, which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format.

Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps.

A back view of iPhone 12 Pro shows off the lenses of the device’s pro camera system.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.

iPhone 12 Pro features the new seven-element lens Wide camera with:

  • ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video
  • Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes;
  • 52-mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.

iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.

A room’s interior shot using Deep Fusion on iPhone 12 Pro.
Deep Fusion comes to all cameras and uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for detail, texture, and color in every part of the photo.
A scene at dusk shot using Night mode on iPhone 12 Pro.
iPhone 12 Pro models bring stunning improvements to Night mode, enabling even brighter pictures.
Neon signage is captured on iPhone 12 Pro using features powered by A14 Bionic and a new ISP.
Powered by A14 Bionic and a new ISP, Night mode is now included on more cameras, including the Ultra Wide.
Pink-haired woman photographed using the Ultra Wide camera on iPhone 12 Pro.
The Ultra Wide camera on iPhone 12 Pro models has a 120-degree field of view, allowing users to capture more scene and frame artistic shots.
Mountain landscape shot on iPhone 12 Pro.
Smart HDR 3 offers more true-to-life photos, using machine learning to recognize scenes and adjust sharpness, color, and tone where needed.
A man’s portrait captured using the Wide camera on iPhone 12 Pro.
The new seven-element lens Wide camera captures even brighter photos and videos in low light.
A man’s portrait is shot in black and white using the Telephoto camera on iPhone 12 Pro.
The Telephoto cameras on iPhone 12 Pro and iPhone 12 Pro Max are perfect for classically framed portraits, closer shots, and tighter crops.

iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilization for cinema-grade productions.

Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.

iPhone 12 Pro models are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision. Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki.

Realistic AR and Innovative Camera Experiences

An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos.

This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.

Night mode portrait, enabled by the LiDAR Scanner, shot on iPhone 12 Pro.
An all-new LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables Night mode portraits and even more realistic AR experiences.

Innovative New Accessories with MagSafe

MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.

MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time.

MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet.

Customers can also expect innovative MagSafe accessories from third-party manufacturers.

A GIF demonstrating the easy and secure attachment of the MagSafe charger to iPhone 12 Pro.
A GIF demonstrating the easy attachment of MagSafe accessories to iPhone 12 Pro.

Featuring iOS 14

iOS 14 delivers a reimagined iPhone experience with new ways to customize the Home Screen.

Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view.

A Home Screen page displayed on iPhone 12 Pro.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the Home Screen, App Clips, coming later this year, and new updates to Maps and Messages.

iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.

Pricing and Availability

iPhone 12

  • 64GB – USD 829 (~PHP 42,000)
  • 128GB – USD 879 (~PHP 44,000)
  • 256GB – USD 979 (~PHP 49,000)

iPhone 12 mini

  • 64GB – USD 729 (~PHP 37,000)
  • 128GB – USD 779 (~PHP 40,000)
  • 256GB – USD 879 (~PHP 44,000)

iPhone 12 Pro

  • 128GB – USD 999 (~PHP 50,000)
  • 256GB – USD 1,099 (~PHP 55,000)
  • 512GB – USD 1,299 (~PHP 65,000)

iPhone 12 Pro Max

  • 128GB – USD 1,099 (~PHP 55,000)
  • 256GB – USD 1,199 (~PHP 60,000)
  • 512GB – USD 1,399 (~PHP 70,000)

All the iPhone 12 phones will not come with a power adapter and EarPods, butwill include a fast-charging USB-C to Lightning cable.

Pricing and availability in the Philippines are yet to be announced.



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About Ram Mancelita

"Experiencing Cebu one post at a time."

Editor | Cebu City

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2 comments

  1. where can i buy today your iphone 12 pro max? any contact numbers

  2. News today: Apple relaunches the iPhone 5, with camera upgrades and USB-C cable.

    (Headphones, battery charger and USB-A to USB-C adapters are optional extras.)

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