Pack Your Bags and Explore the World: International Travel Festival 2024 is Here!

The most awaited travel festival is here, Sugboanons!

Get ready to embark on the ultimate adventure as the International Travel Festival (ITF) 2024 is about to kick off from May 3 to 5, 2024, at Waterfront Cebu City Hotel & Casino.

Now in its 9th year, ITF promises to be a thrilling extravaganza, uniting travel enthusiasts, industry experts, and adventure seekers for three days of opportunities and excitement. Under the captivating theme “Love to Travel,” this year’s festival celebrates the wanderlust of Cebuanos and Filipinos, encouraging everyone to explore the wonders of the world.


With over a hundred booths and exhibitors, the ITF organization is planning to showcase different businesses and travel partners in four distinct programs:

1. Travel Consumer Show

Imagine a one-stop shop where you can find all things travel related! Great, right? Well, that’s what the International Travel Festival 2024 brings as it becomes a vibrant marketplace for sellers, partners, companies, and insiders in the travel industry. From group tours to corporate getaways and family adventures to solo escapades, you’ll get to discover the hottest travel deals and destinations under one roof!

2. Cebu Travel Exchange (CTX)

Seize the opportunity to network and forge lucrative partnerships at the Cebu Travel Exchange (CTX). This exclusive B2B event on May 2, 2024 is your gateway to building invaluable connections within the tourism industry. The event will be from 10AM to 5PM at the Arctic Room of the Waterfront Hotels & Casino, Cebu City.

3. Tourism Students Day (TSD)

Join the future leaders of the tourism sector as top educational institutions gather for a day of interactive learning and friendly competition. From tour-guiding showdowns to quiz bowls, dance numbers to the most awaited Tourism Idol, the Tourism Students Day (TSD) promises to ignite the passion for travel among the youth.

4. ITF Food City

The ITF Food City will be planted at the Exhibition Hall where a culinary adventure awaits anyone who attends. Aside from that, the last day of the festival will also be an exciting day for children as meet and greet with photo opportunities will be held with Cebu’s premiere mascots.

But wait, there’s more! The International Travel Festival 2024 is also giving away the ultimate Barkada Travel Getaway Package, offering three days and two nights of adventure for a group of four! And the best part? The winner gets to choose a dream destination, whether it’s to enjoy the pristine beaches of Boracay, visit the iconic Chocolate Hills and unwind in Bohol, relax and witness the beautiful seascape of Cebu, or the breathtaking landscapes of Palawan. Visit the SugboPH Facebook page to learn how to win this once-in-a-lifetime opportunity!

Get ready to fuel your wanderlust and create unforgettable memories at ITF 2024. See you there, Sugboanons!

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Lenie Lañojan
Lenie Lañojan

"Everyone deserves a chance to fly" - WICKED
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