Splash into an AweSM Sinulog: A Checklist for a Vibrant Celebration

January is passing by in a snap, and soon comes the much-awaited Sinulog 2024! The Sinulog Festival is one of the most spirited events in Cebu. Parades, traditional dances, and overall fun grace the Queen City of the South to celebrate the Philippines’ rich history and traditions.

Certainly, SM Seaside will be at the heart of the action, offering a range of festive events for both locals and tourists to enjoy. By unveiling the AweSM Cebu Artscape, the mall solidifies its position as the front seat of the ultimate Sinulog experience.

But of course, spoken like a true Cebuano, you must be ready as you walk the streets of Cebu and join the festivities. It’s time to gear up and pack wisely to enjoy a seamless Sinulog experience.

Lucky for you, SM Seaside has prepared a list of 5 Sinulog 2024 Must-Haves. 

  • Sunglasses from Ojo Eyewear

      Upper Ground Level, Mountain Wing

Festivities are all fun and games until you get dust in your eyes or get blinded by the sun, which is why Ojo Eyewear is here to save the day. Grab a pair of stylish sunglasses that definitely serve their purpose of protecting your eyes with style!

  • Powerbank from Miniso

      Upper Ground Level, Cube Wing

Oh no! Do you want to take and upload photos, but your phone battery’s dead? Well, you never have to worry about finding a charging station ever again because you can purchase a Powerbank from Miniso. 

  • Water bottle from Healthy Human

      Upper Ground Level, Cube Wing

If there’s one thing you should not forget while attending Sinulog, it’s never going out without water. Bring your water bottle from Healthy Human and keep yourself hydrated.

  • Self-care products from Katinko

      Upper Ground Level, City Wing

The heat and crowd getting to you? Whip up that peppermint ointment to aid with dizziness, headaches, and muscle pains. Value self-care even during festivities with self-care products from Katinko.

  • Sunscreen from Nature Republic

      Upper Ground Level, Mountain Wing

As the sun shines, our skin cries, but Sunscreen saves the day! Protect your skin from harmful UV rays and grab your Sunscreen from Nature Republic.

  • Hats from Bocu

      Upper Ground Level, City Wing

Sunscreen and sunglasses: check. What’s missing? A stylish hat that goes well with your Sinulog outfits! Hats are also great ways to protect yourself from the sun’s harsh rays. It won’t hurt to have triple protection against UV rays. 

It won’t hurt to be fully prepared as we cheer “PIT SENYOR” in the lively streets of Cebu. These essentials will definitely guarantee a seamless and #AweSM experience during Sinulog 2024. Plus, relish the festival by partaking in big events organized by SM Seaside. Arrange your Sinulog schedule around the activities at SM Seaside.

What are you waiting for? Head to SM Seaside today and celebrate #AweSMCebu2024! 

For more details, follow SM Seaside City Cebu’s Facebook and Instagram Page.

Get ready to dance, celebrate, and make memories this Sinulog 2024.


Exact Location: SM Seaside City Cebu in South Road Properties (SRP), Cebu City.

BY MYBUS: You can take a FREE MyBus ride from/to BDO Fuente Osmena from 8:20am to 10:00pm. You can also ride any MyBus from SM City Cebu, Talisay, Mandaue City, Parkmall, and any Cibus to get to and from SM Seaside City Cebu Drop-off point is at the City Wing Entrance.

BY CAR/GRAB/TAXI: Navigate with Waze or Google Maps and set your destination to “SM Seaside City Cebu.” Parking space is free.

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