Cebu, Philippines, December 15, 2023 — adidas has launched its first-ever Home of Sport concept store in Cebu intending to become a hub where athletes and sports enthusiasts can converge through the love of sports. Located at the Upper Ground Floor of The Northwing at SM City Cebu, adidas aims for all to raise their game with this new concept that celebrates the best of sport.
Since 1949, adidas has been delivering the best for the athlete, making an impact not only in sports and athletics, but also in fashion, music, culture, sustainability, and beyond. Now with the Cebu launch of the adidas Home of Sport, adidas brings it a notch higher with a concept store that brings the love of sport into center stage. It will become a hub for local athletes and sports lovers where they can raise their game to greater heights with the right adidas products that can help them enhance and conquer any sport they choose.
“adidas is thrilled to be bringing our newest concept store right in the Queen City of the South, Cebu. Just like adidas’ rich and vibrant community home to many passions and athletes, so is Cebu known as a melting pot of various cultures, personalities, and identities that we are looking forward to celebrating with this launch. As we open up a new chapter for adidas, we encourage all to raise their game with us and celebrate the best of sport at adidas Home of Sport here at SM City Cebu,”says Anthony Frangos, adidas Philippines General Manager.
adidas Home of Sport will also soon house the City Lab, where patrons can customize their adidas products with hyperlocal pins that speak of their love for the Queen City of the South, such as a butanding enamel pin that echoes the whale installation only found at adidas Home of Sport Cebu. With creativity bursting at every corner of Cebu, expect a range of hyperlocal pins that capture this metropolis with a rich cultural heritage and the perfect balance of island and city life.
With the love for sport in the spotlight, adidas is committed to pushing everyone to raise their game once again. Get ready to experience adidas Home of Sport today, located at The Northwing of SM City Cebu, and open daily during mall hours.