Pinoy Isaw Vendor in New York earns over P800K per month

Success looks different to every person.

A Filipino in New York however, sees it as innards. Street foods vendor, Robin John Calalo,  is earning over P800,000 a month by bringing  isaw, betamax, adidas, and other Pinoy street foods to the Big Apple.

Photo from boy_isaw on Instagram

The “Boy Isaw” of New York, Robin’s isaw is a favorite not just by fellow Filipinos but also by foreign customers who are eager to taste Pinoy street foods.

Photo from boy_isaw on Instagram

Robin didn’t even start with a very big capital, with just $50 or P2,500, he bought what he need in the market, cooked it and sold it to family and friends.

These pinoy street food faves are being sold online as ready-to-grill street food products on sticks. Aside from those, there is also the all-time favorite that is chicharon bulaklak.

Photo from boy_isaw on Instagram

Isaw-Ihaw sa New York short menu

  • adidas, betamax, isaw, hotdog, chicken and others – $3.50 or appropriate P175 per stick
  • cup of rice for $2 or P100
  • 3 sticks with drinks- $14 or P700
Photo from boy_isaw on Instagram

Hardworl and perseverance are the traits cited by Robin on how he got where he is today with his Isaw business.  

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Marel Baluyos
Marel Baluyos
"Cebu is my always."

Chemical Engineer / Associate Editor | Bantayan Island, Cebu

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