Brown-Forman, the alcohol business behind Jack Daniel’s, and the highly popular Coca-Cola Company have finally teamed up to offer the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.
Jack Daniel’s & Coca-Cola, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with an initial launch planned for Mexico in late 2022.
This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,Lawson Whiting, CEO and President of Brown‑Forman Corporation, the largest American-owned spirit and wine company
We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,James Quincey, Chairman and CEO of The Coca-Cola Company
The can and packaging, which will carry obvious responsibility symbols declaring that it is solely for people of legal drinking age, will include two of the world’s most known and valuable brands in Coca-Cola and Jack Daniel’s. Brown Forman and The Coca-Cola Company’s ethical marketing policies will be followed by Jack Daniel’s and Coca-Cola RTDs.
The worldwide alcohol beverage volume (ABV) standard is 5%, however, this will vary depending on the market. The beverage will also be offered in a sugar-free variant.