French sporting goods retailer, Decathlon has opened its first store in The Philippines.
With over 1647 stores in nearly 1000 cities in 57 countries, it is the largest sporting goods retailer in the world and now plans to ramp up its store presence in the Southeast Asian nation.
Located in Manila, it now occupies the ground floor of Festival Mall in Alabang, Muntinlupa City.
Decathlon store features:
- Store Area- 3,000-square-metre
- A large playground- which will be free for all customers.
- Sports activities- organized onsite to promote health and fitness.
- local e-commerce website- allowing customers to purchase items online.
Since 1976, Decathlon have designed and manufactured the best gear at the best prices for more than 80 sports now and aside from bringing these sporting goods here in the Philippines, they will also sell items that reflect the Philippines traditional sports such as Arnis and Sipa.
Decathlon designs and develops its own products and marketing under its more than 20 brands, with each sport having their own brand. With each brand being really sport specific, they don’t have much competition.
Here are some of the sports they have created brands with:
- Tennis & Basketball
- Cycling & Trekking
- Horse Riding
- Archery, Darts and Pétanque
- Swimming & Diving
- Rugby & Ice hockey
Decathlon won’t stop in Manila though as they plan to expand to other Filipino cities such as Cebu, Davao, Iloilo, and Legazpi in the next 10 years or so.
“As the country’s economy has gotten more robust and consumers are becoming more wellness-conscious, it is the right time to invest.”- Hans Iff, CEO of Decathlon Philippines
The sports industry in the Philippines is obviously ascending with the people’s interest getting broader like diving, surfing, trekking among others.