Cebu Pacific’s First Transwoman Flight Attendant is a Cebuana!

LGBTQI’s are always welcome.

In today’s workforce, employees still face persistent discrimination and unfair treatment due to their gender, age, race, and sexual orientation. But some companies have been better at embracing diversity than others. One good example is the late John Gokongwei’s Cebu Pacific.

Cebu Pacific has mourned for the passing of their founder, John Gokongwei, but I’m sure John is rejoicing upon hearing this good news. Cebu Pacific made history for having been the first commercial aviation company to have a transgender/transwoman flight attendant.

Jess Labares, posted on her Facebook account her story about how she has become a full-fledged CebGo flight attendant.

It was 57 days of hardship, tears, laughter, and sacrifice according to Jess.

“This job has always been glamorous to look at, but they don’t know the battle that we’ve fought. It’s not all about looking pretty, its been all about your comfort and your SAFETY.

As a trans woman, the first post op transgender woman flight attendant in the Philippines. A history has been made. I will forever cherish this opportunity given by Cebu Pacific. Id like to extend my deepest gratitude to Cebgo and Cebu Pacific for their acceptance. In behalf of the LGBTQ community, thank you. This means that we are now slowly accepting and respecting individuality, uniqueness and expression.“

Jess Labares

She also stands as an inspiration and encourages everyone to dream.

“I hope this will be an inspiration not just to the LGBTQ community but to everyone who dreams and has goals in life to never give up on something you really want. Perseverance, positivity, determination and loving what you are doing are some of the perfect formula to achieve your goal and will definitely lead you the way to success and happiness. Now I can finally say, this is by far the greatest crown I have ever achieved.”

Congratulations, Jess! Spread your wings wider and soar even higher. Props also to Cebu Pacific for employing people without judgment.

This truly is a momentous event for the LGBTQI community and the whole Philippine aviation company.

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Sarah Ladeza
Sarah Ladeza
"Cebu needs no Disneyland because it is already a wonderland."

Copywriter | Boholana

For advertising inquiries, kindly directly email at [email protected].


  1. Why is this something Cebu Pacific is proud of to publish and let the public know about…What does this have anything to do with the business…if I were her I would file a lawsuit for invasion of her personal life…way to go Cebu Pacific …everyone will be sure to greet her when they see her…hopefully she wont be to humiliated by this.


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