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Sledgers Unveils Spring/Summer 2025 Collection at Newly Renovated Ayala Center Cebu Store

Cebu, Philippines — May 8, 2025 — French heritage brand Sledgers made a strong return to Cebu, celebrating the grand reopening of its newly renovated store at Ayala Center Cebu, where media, guests, and aficionados gathered to witness the debut of the Spring/Summer 2025 collection and  the brand’s renewed commitment to craftsmanship, comfort, and the modern gentleman’s wardrobe.

IN THE PHOTO: Sledgers Store Ayala Center Cebu

The new store design, reimagined to resemble a European gentleman’s club, welcomed guests into a space that embodies the brand’s ethos — refined, understated, and designed with purpose. Rich textures, tailored finishes, and a contemporary interior palette provided the perfect canvas to reintroduce Sledgers to Cebuano style setters.

IN THE PHOTO: Albert Slip-on Loafer (Black, Tan, Dark Brown)
IN THE PHOTO: Alexis (Black) & Gael (Black Golf) & Tung Thong Sandals (Black, Brown)
IN THE PHOTO: Ballou Suede Slip-on Loafer (Camel) & Beauchamp Suede Slip-on (Navy, Wine)
IN THE PHOTO: Cache Tassel Loafer (Black & Brown)
IN THE PHOTO: Cassel Slim Slip-on Loafer (Black, Coffee) & Par Formal Loafer (Black, Brown)

The event officially opened with a ceremonial toast and ribbon cutting, graced by executives, media, and VIP guests — including Primer Group of Companies CEO and Co-founder Jimmy Thai, who spoke to the brand’s deep ties to Cebu and its enduring legacy in Philippine retail.

Following the ceremonial toast, guests explored the SS25 collection in a guided walk-through led by Edward Roxas, Regional Brand Manager for Sledgers, who offered insights into the brand’s latest design direction, technical innovations, and the thinking behind its evolving aesthetic.

IN THE PHOTO: Chaumont Chukka Boot (Black) & Berthoud Chelsea Boot (Brown)
IN THE PHOTO: Danilo Lifestyle
IN THE PHOTO: Dillon Mens (Black), Dustin Mens (Coffee), Dillon Mens (Brown)
IN THE PHOTO: Dustin Mens (Black)
IN THE PHOTO: Edward Roxas – Regional Brand Manager introducing the Spring_Summer 25 Showcase

The Noel Penny Loafer took the spotlight — Sledgers’ flagship model, now updated with a shortened vamp and pre-polished leather that gives it a clean, straight-from-the-box shine. It arrives this season in black and coffee, with a new wine colorway featuring a contrasting black rubber outsole.

IN THE PHOTO: Noel II (Wine)

Also on view were two new lace-up models: the Danilo and Pietro derbies. Designed in full and top-grain calf leather, both styles are built for everyday wear but with thoughtful touches — curved piping, sculpted vamps, and sturdy outsoles — that give each pair a polished look without feeling overdesigned. As with all Sledgers footwear, Ortholite insoles come standard, ensuring all-day comfort with every step.

IN THE PHOTO: Pietro Lifestyle

A styling showcase led by fellow Sledgers wearers offered guests modern takes on incorporating Sledgers footwear into a range of everyday looks — from boardroom polish to weekend ease — reinforcing the brand’s vision of stylish, all-day wearability.

Founded in France in 1921 and first introduced to the Philippines in Cebu over 20 years ago, Sledgers remains committed to crafting shoes for the man who moves with intention. 

IN THE PHOTO: Edward Roxas – Sledgers Regional Brand Manager
IN THE PHOTO: Jimmy Thai – Co-founder and CEO Primer Group of Companies
IN THE PHOTO: Jimmy Thai – Co-founder and CEO Primer Group of Companies

The new Sledgers store is now open at the Ground Level, Ayala Center Cebu, featuring the full Spring/Summer 2025 line and the brand’s most iconic silhouettes. Visit the store to experience refined French craftsmanship in person, or explore the collection online at www.sledgers.com.ph.

IN THE PHOTO: Sledgers Spring Summer 25 Collection
IN THE PHOTO: Sledgers Store Ayala Center Cebu
IN THE PHOTO: Sledgers Store Ayala Center Cebu
IN THE PHOTO: Sledgers Store Ayala Center Cebu
IN THE PHOTO: Sledgers Store Ayala Center Cebu
IN THE PHOTO: Sledgers Store Ayala Center Cebu

About Sledgers

Founded in France in 1921, Sledgers is a premium men’s footwear brand known for its blend of classic European craftsmanship and modern-day comfort. Acquired by the Primer Group of Companies as part of its growing portfolio of international lifestyle brands, Sledgers continues to uphold its legacy of refined, functional footwear for the modern gentleman. With a design philosophy rooted in understated elegance and practicality, each pair is crafted using genuine full- or top-grain leather, Ortholite insoles, and considered construction details designed for all-day wear.

Cebu BPO Fraud Alert: How to Know If Your Company Is a Scammer, As An Employee

What haffen Cebu, why another fraudulent BPO company?

Screengrab from MRWN on Youtube

On the 18th of May 2025, yet another business process outsourcing (BPO) company was brought to light as a scammer. According to the YouTube vlogger @mrwn’s description in his video, “I exposed and confronted a group of scammers in the Philippines that run a fake investment website while watching them on their CCTV.” The vlogger shared that the company was operating in Cebu, Philippines.

Proof of the Scam, Captured on Video

Screengrab from MRWN on Youtube

YouTube vlogger @mrwn managed to obtain a call recording involving an agent from a known fraudulent company. In the recording, the agent is heard speaking with a certain Mr. Nyembe, attempting to persuade him to proceed with a registration for “Quantum Ai”—allegedly to help him secure a source of secondary income.

While the call opened with a standard BPO-style spiel, several red flags quickly emerged. These included audible background music, the lack of any security verification process, and the agent’s use of manipulative tactics, such as guilt-tripping the client by comparing their busy schedules as she also claimed that she was just as busy.

Perhaps most concerning was the moment the agent began singing along to the song “Smack That” playing in the background while waiting for the client to respond; a clear indicator of poor training and lack of professionalism.

This recording further shows the need for vigilance when approached by unsolicited calls promising financial opportunities.

Screengrab from MRWN on Youtube

How Will I Know If My Company Is A Scammer?

Tons of BPO companies are rising every month in Cebu. Just the start of 2025, a known publishing company was also caught as several reports were gathered by the international police department for their fraudulent publication promises. So, to keep yourself aware, here’s how to identify if you might unknowingly be working for (or applying to) a scam BPO company:

During Hiring

Photo from Pexels
  • Unsolicited job offers from random messages or vague FB posts
  • Too-good-to-be-true pay for a basic or entry-level job
  • No interview or rushed hiring process (“You’re hired! Start tomorrow!”)
  • They ask for money; for training, background checks, or equipment
  • No company website or a shady-looking one
  • No valid business registration, permits, or even a proper HR contact

On the Job

  • You’re trained to lie or mislead clients
  • The product or service feels suspicious or hard to explain
  • You’re encouraged to pressure clients or emotionally manipulate them
  • You’re given scripts for financial services that require no compliance or legal disclosures
  • All payments are via Bitcoin or crypto only
  • Your calls are unrecorded or there’s no QA department
  • No proper payslips or contracts
  • You’re in a “sales” job but don’t know what you’re selling
Photo from Pexels

What to Do If You’re Actually Working for One

First of all, KALMA! Fraudulent companies thrive on keeping employees clueless or scared to speak up. One of the immediate ways to avoid having to associate yourself with the company is to resign from your position. Of course, if you want to help other people from being involved with them, then you can start gathering evidence and finding other employees whom you can discuss with on the matter. But, do it with utmost care especially if you signed a contract stating that you’re not permitted to disclose company procedures. You are likely not alone in your predicament, so, it’s best to have all necessary information and proof prior to deciding on reaching out to the Department of Labor and Employment (DOLE) so you will be able to supply evidence on your claims.

In addition, you can also add an honest review on Glassdoor, Indeed, and Facebook groups to share your experience responsibly and help others steer clear.

Photo from Pexels

Will Employees of Fraudulent Companies Face Jail Time?

Yes, but, only if proven that the employees knew about the scam. Being just an “employee” is not a guaranteed legal escape from an employer’s wrongdoing. If the employee was unaware and not knowingly doing anything illegal other than following normal work procedures, then that employee may likely be safe. However, if  the employee was directly involved in the fraud, such as tricking clients, faking identities, or knowingly lying, then legal consequences may be at hand when proven. It is also important to note that an employer cannot legally fire an employee for refusing to do something illegal, because if they do, then the company may have grounds for a labor case or whistleblower protection.

Photo from Pexels

“Easy Money” Comes at a Price

Cebu is known as the BPO capital of the South, and thousands of honest workers make a living here. But every time a scam company sets up shop, it damages the reputation of the entire industry.

As an employee, it’s important to know the difference between a job that’s challenging, and a job that’s criminal. So, if your gut says something’s wrong, trust it. But, if your boss tells you to “Smack That” mid-call… RUN!

I will be the first millionaire in my family

This is the sign you’ve been waiting for, Cebu!

Photo from Canva

Sugboanons, let’s face it—atong kinabuhi kay puno sa pagsuway. Regardless of our status in life, our dreams of excelling in the things we love add even more challenges every single day. So, how else can you help yourself achieve the kind of life you deserve?

Well, the answer lies in THE BIG SECRET!

Lead Yourself to Be a Trailblazer

Photo from Canva

You wake up, prepare for work, spend nine hours grinding, go home, sleep—and then repeat the same cycle for the next 365 days, year after year, with little to no motivation.

But what if we told you there is a way to level up your life and start leading yourself to better days?

This coming July 5, 2025, a BIG Secret will be launched to take center stage in the Philippines; and even better, it’s happening right here in our very own Queen City of the South, Cebu!

But what is The BIG Secret?

It is the lightning on a dark horizon on a warm summer night—a movement for change, financial education, and global prosperity. It’s a well-thought-out system that blends personal development with practical strategies for financial freedom.

Photo from Canva

It is a groundbreaking concept that goes beyond traditional financial education aiming to lead this generation toward better financial health by emphasizing not only the importance of earning but also the value of managing, growing, and sustaining wealth with purpose. In short, it aims in shifting the mindset to help anyone understand that true prosperity comes from an alignment of personal growth and strategies; not just about making money, but also making informed decision-making, building stability, and leading a life of positive impact.

Only those who can lead themselves will achieve lasting success —professionally and personally, emotionally and financially.

What’s Holding You Back From Becoming the Best Version of Yourself?

Photo from Canva

And here’s the best part—you only need ₱1,000 per month to be part of it wherein you’ll have access to an entry-level program that includes a powerful orientation, discussions on awareness, and your first guided steps toward success, all with the support of expert life coaches. What once cost thousands of Euros or Dollars in other countries is now within reach for us, Sugboanons, making it a rare and affordable opportunity to invest in yourself.

Photo from Canva

Certified in Dubai, Switzerland, Germany, Austria…

Still unsure? Just look at Dubai, where this BIG Secret’s headquarters is located. It is a city known for its wealth and innovation, and home to over 70,000 millionaires living proof of what financial education and intentional growth can create. Now imagine bringing that kind of mindset and opportunity right here to Cebu! Not only that, this program is also certified in Switzerland, Germany, and Austria—marking it as a true global movement.

Beyond helping you grow in life, you also get an opportunity to generate passive income, simply by being part of it.

So, Sugboanons, what’s it gonna be? Will you keep waiting while others win at life, or will you take the step to lead your own and rewrite the rules to become a front-runner?

Photo from Canva

If you’re choosing the latter, then be part of THE BIG SECRET this July! Check out their social media pages to get to know the movement that will soon change Cebu!

Luto Na Sad Ta! Bite King Returns After 4 Months of Social Media Hiatus

“Nganu gipangita man ko sa mga tawo nga wa man koy giutangan diria!”

Screengrab from Bite King’s Official Facebook Page

This was Bite King’s comeback line after months of being off the grid—and yes, he’s finally back in the kitchen.

Screengrab from Bite King’s Official Facebook Page

The Bisaya chef-influencer known for his witty cooking videos and culinary takes took a break from social media to focus on something serious: preparing for the board exam. While fans speculated about his absence, Bite King was quietly swapping his spatula for pencils and study guides in Manila for four months.

Screengrab from Bite King’s Official Facebook Page

Now back, he’s returning to his usual routine with a heartwarming Filipino classic; monggos. His version? A bowl made with mung beans and a mix of sayote, kalabasa, talong, okra, and pork. He also emphasized the importance of “ASIN” or salt to make sure that the dish will taste as good as it looks.

Screengrab from Bite King’s Official Facebook Page

In true Bite King fashion, he didn’t miss the chance to share a few of the things he did for good luck before the exam, such as:

  • Breaking the pencil used during the test
  • Wearing red underwear (according to him, he actually did)
  • Visiting the Simala Church
Screengrab from Bite King’s Official Facebook Page

Unfortunately, despite his efforts and four months of intense prep, Bite King shared that he didn’t pass the exam. He took a week to grieve the setback, but he’s not one to stay down for long.

Bahalag masipyat kag dako, basta sa tama lang nga butang. Wa may sayang badi basta mubangon lang ka paras imung kaugmaon.
(“It’s okay to make big mistakes, as long as they’re in the right pursuit. Nothing is wasted, bro, as long as you rise again for your future.”)

As someone who continues to aspire and inspire his fans, Bite King’s words resonate to anyone facing failure; reminding us that success isn’t always guaranteed, and it’s okay to pause, regroup, and return stronger.

Screengrab from Bite King’s Official Facebook Page

Welcome back, Bite King!

Para sa mga Tiguwang: Fun New Things for Adults to Try This Summer in Cebu

It’s never too late to learn new things…

Photo from Pexels

Summer isn’t just for the kids anymore, especially not when you’ve reached that golden age of “tiguwang na man ko, pero game gihapon!” So, whether you’re trying to escape the daily stresses of your career, surviving that existential dread that hits your thoughts during late nights, or simply filling the void that used to be occupied by Saturday night laags, then this summer is the perfect time to try something new!

Photo from Pexels

For the Curious, Bored, Brave, & Slightly Burned Out Adults

Daghan kaayog options on things you can try sa Cebu, but here are some that we have done ourselves as individuals in our late twenties and up:

Choral Singing (Without the Commitment)

Love singing, but not into every Saturday and Sunday night’s rehearsals? Then a one-day choral singing event is just the perfect opportunity for you! 2TinCans, a musical theater organization, launched their One Day Ensemble event which is an open group session or short-term choir workshop that lets you enjoy the vocalization as if you’re part of an ensemble of a show. Previously, they rehearsed the songs “One Short Day” from Wicked and “You Will Be Found” from Dear Evan Hansen.

RATES & OTHER INFORMATION

RATES

  • Fee – It is a pay-what-you-can event, so you can donate any amount to support the cause

OTHER INFORMATION

HOW TO GET THERE?

Location: Depends on their event partner. So, just stay tuned on their social media announcements as it varies.

Adult Ballet

Photo from Ballet Academy of Cebu

Growing up with “Barbie and the 12 Dancing Princess” made a lot of us dream of becoming a ballerina, or at least dance while wearing a tutu. Well, the good thing is that grace and sass aren’t just for the youth! You can channel your inner prima ballerina even at the age of 30 or 40, even beyond 50! Cebu is now home to many ballet centers and studios such as the Ballet Academy of Cebu where they offer classes for as young as 3 up to senior citizens. Who knew?

Photo from Ballet Academy of Cebu
Photo from Ballet Academy of Cebu

RATES & OTHER INFORMATION

RATES

  • Tuition fee – Depends on the number of sessions you’ll take. Message them directly on Facebook for their pricing details.

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: City Sports Club (across Ayala Mall) Cardinal Rosales Ave, Cebu City, Philippines

  • By Commute: Take the 14D jeepney route and drop off at Ayala Center Cebu. Once you arrive, head to the exit where you can find the Rustan’s store. City Sports Club Cebu is just located across the street from that exit. Upon entering, go down two (2) floors where you’ll find the Ballet Academy of Cebu.
  • By Car: Navigate via Waze or Google Maps and pin “City Sports Club Cebu” as your destination.

Skating (Yes, even if you might fall)

Photo from SM Skating Official Facebook Page

Grab a helmet, knee pads, and a brave heart. Whether it’s roller skating or ice skating, this childhood dream doesn’t expire. And yes, you will fall, but falling is easier to handle now—emotionally. So, go ahead and just live that ice princess vibe or maybe the 80’s Stranger Things moment where you’ll wear a colorful outfit to the skating rink.

Photo from Squad Skates Official Facebook Page
Photo from Squad Skates Official Facebook Page

RATES & OTHER INFORMATION

RATES

Ice Skating:

  • 2-Hour Pass – ₱330 (Weekdays) | ₱350 (Weekends/Holidays)  
  • Day Pass – ₱499 (Weekdays) | ₱599 (Weekends/Holidays) 

Roller Skating:

  • Half Hour – ₱200
  • Per Hour – ₱300
  • Per Hour With Coach – ₱400

OTHER INFORMATION

  • Ice Skating Operating Hours: Monday – Thursday: 10AM – 9PM | Friday – Saturday: 10:15AM – 10PM | Sunday: 10:15AM – 9PM
  • Roller Skating Rental Hours: Saturday to Sunday: 10AM – 9PM

HOW TO GET THERE?

Exact Location: SM Seaside, South Coastal Rd., Cebu City

  • By Commute: Take the SM Shuttle so it’ll be easier for you to get to SM Seaside. You can find the shuttle bus at Fuente Osmena or at selected SM Malls at their own designated times (every 30 minutes).
  • By Car: Navigate via Waze or Google Maps and pin “SM Seaside” as your destination.

Baking

Photo from Waitress the Musical

Bread, cookies, and trauma healing; baking offers all three! There’s something therapeutic about kneading dough while listening to your “Hugot Spotify Playlist.” And the fact that you get to eat your emotions in the end is already a win-win! As a non-baker who attended a baking workshop (once), I can guarantee you that you’ll enjoy it, albeit stress a bit on designing with icing, even if you’re surrounded by kids with their moms and dads while you’re all alone. It’s worth it!

Photo from Bakespace Official Facebook Page
Photo from Bakespace Official Facebook Page

RATES & OTHER INFORMATION

RATES

  • Solo set cake – starts at Php 1,189.00
  • Duo set cake – starts at Php 1,879.00
  • Solo set cupcakes – starts at Php 979.00
  • Duo set cupcakes – starts at Php 1,549.00
  • Solo set cookies – starts at Php 789.00
  • Duo set cookies – starts at Php 1,299.00

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: Paseo Arcenas, Banawa

  • By Car: Navigate via Waze or Google Maps and pin “Bakespace” as your destination.

Musical Theater

Photo from Hamilton

Always felt you were meant for the stage? Well, I did, and so that’s when the decision came to join a local workshop to live out this Broadway-bisaya fantasy! The best thing about having this passion and dream in this generation is the availability of options as the theater scene in Cebu keeps growing. And if you’re shy, then do it anyway! It’s better to be dramatic in a space where it’s actually encouraged, than to do so in the workplace or any other place where drama just won’t mesh well.

Photo from Octave Music Camp Official Facebook Page
Photo from Octave Music Camp Official Facebook Page

RATES & OTHER INFORMATION

RATES

  • Fee – Depends on the program, so message them directly on Facebook.

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: Guang Ming College Cebu, Cebu City, Philippines

  • By Commute: Take the 16C jeepney route going to Guadalupe and inform the driver that you’ll be dropping off at the Fo Guang Shan Temple, nearby 12C Bakery or Pyramid Security Agency.
  • By Car: Navigate via Waze or Google Maps and pin “Guang Ming College Cebu” as your destination.

Mixology or Coffee Brewing

Photo from Cebu Coffee Solutions Official Facebook Page

Perfect your daghang ice pero less sugar coffee, or become the barkada’s designated mixologist this summer by enrolling to a mixology or bartending class. Aside from being able to feel like a genius food chemist, you’ll also get to use what you learned to kickstart a business as some workshops offer assistance to starting a franchise.

Photo from Cebu Coffee Solutions Official Facebook Page
Photo from Cebu Coffee Solutions Official Facebook Page

COURSES & OTHER INFORMATION

COURSES AVAILABLE

  • Barista Basics
  • Latte Art
  • Espresso Calibration
  • Cafe Startup

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: Unit 615, Mabolo Garden Flats, Tres Borces Ext., Cebu City, Philippines

  • By Commute: Take the 03L jeepney route and inform the driver that you’re dropping off at the Mabolo Garden Flats. Upon arrival, head to unit 615 for the class.
  • By Car: Navigate via Waze or Google Maps and pin “Mabolo Garden Flats” as your destination.

Martial Arts & Stunt Training

Ever wanted to ride on a motorcycle and do a backflip while dodging rocks and stones thrown by an imaginary action star like Bucky Barnes? Then trying out different forms of martial arts such as Muay Thai, Brazilian Jiu-Jitsu, or Arnis (support local!) is the way to go. There’s even a stunt training program in Cebu where you’ll gain discipline, confidence, and maybe even the ability to karate-chop toxic energy as you go.

Photo from Studio 32 Martial Arts Official Facebook Page
Photo from Studio 32 Martial Arts Official Facebook Page
Photo from Studio 32 Martial Arts Official Facebook Page

WORKSHOPS & OTHER INFORMATION

WORKSHOPS

  • Capoeira
  • Submission Grappling
  • Judo
  • Kickboxing
  • Taekwondo
  • Brazilian Jiu Jitsu

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: 2nd Floor Base Line Center, Juana Osmeña Street, Cebu City, Philippines

  • By Car: Navigate via Waze or Google Maps and pin “Base Line Center” as your destination.

Archery

Photo from Wild Bow Archery Official Facebook Page

This is a great add-on for your action star dream, being able to shoot an arrow and actually hit the center of a bullseye! Now, you can find several archery places in Cebu which makes it even greater as we may be heading to that year where a zombie deer will appear all of a sudden and BOOM—apocalypse! You get to live your dream as Katniss Everdeen or be more like Hawkeye! The best part, they both have an indoor and outdoor location so you will have no excuse regardless of the weather.

Photo from SM Seaside Official Facebook Page
Photo from Wild Bow Archery Official Facebook Page

RATES & OTHER INFORMATION

RATES

Photo from Wild Bow Archery Official Facebook Page

OTHER INFORMATION

HOW TO GET THERE?

Exact Location: Second Floor, Cube Wing, SM Seaside City Cebu, Philippines

  • By Car: Navigate via Waze or Google Maps and pin “SM Seaside City” as your destination. Make sure to park near the basement entrance for the Cube Wing to make your journey towards Wild Bow Archery more convenient. Then, head to the 2nd floor where you can find the archery area.

Bonus Tips for the Tiguwangs in Training

Di ta magdanghag kay edaran na ta, therefore, don’t forget to bring these along:

  • Water. Lots of it. Hydration is no joke.
  • Stretch first. Ayaw kompyansa. Your body isn’t 16 anymore.
  • Don’t be shy. Everyone’s too busy worrying about themselves.
  • Document it. Who says your summer can’t go viral?
Photo from Pexels

Tiguwang na ka? So what? That just means you now have the budget, the time, and the zero-care attitude to try all the things you were once too shy (or too broke) to do. Whether you’re doing a pirrouette, belting a tune, brewing coffee, or skating—just go for it. After all, learning never gets old.

Annabelle Is On Tour, And Netizens Are Saying “Hell NO!”

Going on a world tour like Taylor Swift…

The movie version of Annabelle

It may sound like a joke but it’s not; THE Anabelle doll is really on tour as of this writing, for the Warrens Occult Museum decided why not bring their haunted goods to EVERYWHERE!

The infamous Annabelle doll, said to be one of the most haunted objects in the world, is going from one place to another—and it’s giving horror fans the chilling chance of a lifetime.

For decades, the Annabelle doll has been one of the most terrifying paranormal items that garnered fans around the globe. The adorable Raggedy Anne doll has been locked away in a glass case at the Warren Occult Museum in Monroe, Connecticut, and is reportedly too dangerous to be handled casually. But in an unexpected twist, the cursed artifact is now hitting the road, at the back of a van with a bag of chips placed just beside her.

From Connecticut to the Everywhere

Ryan Daniel Buell, an American paranormal investigator, is one of the people traveling with the Annabelle doll on her tour, and their first stop is the West Virginia State Penitentiary, one of the most haunted prisons in the United States to this day. According to his TikTok posts, Ryan confirmed that they experienced paranormal activity at the prison, but only after the doll was removed; imagine the eerie silence that followed.

As they headed to downtown New Orleans, Louisiana, for their next stop, they brought a priest along to perform a binding prayer, especially since New Orleans is known for its deep-rooted supernatural lore and rampant voodoo practices. On Annabelle’s last night in the French Quarter, a voodoo priestess sent her off with a chilling spiritual declaration: “GO TO HELL, ANNABELLE!” while shaking a tambourine and holding holy water.

Annabelle’s next stop? San Antonio, Texas; once home to cowboys at dawn and now a hotspot for UFO sightings.

Netizens Say “Hell NO!”

Of course, there are skeptics, but even more people online are saying “no” to Annabelle’s World Tour. Some nonbelievers in the paranormal have pointed out that it may not be a good idea to take the doll on the road, considering the Warrens originally intended to keep her isolated to prevent potential spiritual attachments.

How about you, Sugboanons? Would you want Annabelle to visit the Philippines —or maybe even Cebu — someday?

Mayor Nestor: The Engineer Who’s Rebuilding Cebu

From being a councilor to becoming the mayor…

Photo from Nestor Archival Official Facebook Page

From the halls of the City Council to the highest office in Cebu City, Engr. Nestor Dionson Archival has come a long way — not just in politics, but in purpose. Known for his consistent service as a Cebu City councilor since 2007, Engr. Archival has planted a reputation not just as a public servant, but as a visionary with a blueprint for a better Cebu.

Now that he has taken the role of mayor of the Queen City of the South, the question on everyone’s mind is simple: Who is Nestor, really? And what has he done to earn the trust of the Sugboanons?

Kinsa si Nestor?

Photo from Nestor Archival Official Facebook Page

While many see him as a familiar face in local governance, Engr. Archival is more than just a politician. He is a licensed engineer, a dedicated entrepreneur, and the owner of multiple businesses in the city such as Toniq Juice Bar. His technical background and business experience help shape his practical approach to governance, one that focuses on long-term solutions rather than quick fixes.

Photo from Nestor Archival’s Official Facebook Page

Throughout his role as a councilor, he became known for leading environmental initiatives, pushing for waste management reforms, and advocating for sustainable urban planning; policies that often go unnoticed in the middle of political noise.

Photo from Nestor Archival Official Facebook Page

Blueprint for Cebu: The Archival Approach

It’s a phrase we often hear during election season: “A better Cebu ahead.” But for Engr. Archival, it isn’t just a slogan. It’s a vision founded in sustainability, innovation, and care for the community.

Photo from Nestor Archival’s Official Facebook Page

Unlike the usual political promises, Archival’s plans involve sustainable infrastructure, accessible healthcare, and environment-first city planning. With the eyes of an engineer and the heart of a public servant, he brings a problem-solving mindset to the city’s most challenging issues, from urban flooding and waste disposal to traffic management and public health services.

But What Does an Engineer Know?

It’s a good question—what does an engineer really know about leading a city?

For Engr. Archival, the answer is clear: precision, discipline, and building solutions from the ground up. Engineers are trained to find the most efficient and sustainable ways to solve problems. In politics, this connects to designing systems that don’t just work for the present, but are built to last for generations.

Photo from Nestor Archival Official Facebook Page

His engineering mindset gives him a unique perspective on Cebu’s challenges. He focuses on identifying root causes, optimizing resources, and leading policies that are not only scalable but truly sustainable for Sugboanons.

Photo from Nestor Archival Official Facebook Page

For example, he emphasized that to increase city revenue, there must be more efficient tax collection and financial management. To ease traffic congestion, Cebu needs additional parking spaces alongside the completion of the Bus Rapid Transit (BRT) system. And when it comes to waste management, a problem costing the city millions of pesos, he believes proper delegation and implementation at the barangay level must be a top priority.

By the Sugboanon, for the Sugboanons

Photo from Nestor Archival Official Facebook Page

Leadership is not just about ideas, but about execution. Over the years, Archival has consistently walked the talk, especially on issues many politicians shy away from — like solid waste management, renewable energy, and disaster resilience.

Photo from Nestor Archival Official Facebook Page

So, when someone asks you, “Kinsa diay ang bag-ong Mayor?,” you can simply answer, “Our new mayor is the engineer of sustainable change and a leader who builds not just projects, but trust.” With one well-laid plan at a time, maybe Engr./ Mayor Archival is exactly what our city needs to move forward.

Meow, Aww, Moo—Chinese AI Might Soon Translate Them Into Words

If our cats could talk… oooh, the tales they would tell — with their tails held high!

Photo from Pexels

Baidu Inc., a Chinese multinational technology company, is currently in the process of filing a patent for an artificial intelligence (AI) system that translates animal sounds into words.

Photo from Pexels

Decoding the Meows, Awws, and Moos

Photo from Lenie

For years, scientists have been working to decode animal sounds — particularly those of endangered species — as part of conservation efforts. Two universities in Australia, the University of Warwick and the University of New South Wales, conducted research to analyze animal sounds. They discovered that Asian elephants produce pulsed sounds, but what those sounds actually mean is what Baidu Inc. aims to uncover.

Imagine waking up in the morning and knowing exactly what your dog is barking about, or being able to interpret the bubbling sounds your fish makes. It may sound silly now, but it’s further proof that AI is advancing — and rapidly.

Photo from Pexels

What Netizens Think

According to Baidu’s patent documents, the AI system could enable “deeper emotional communication and understanding between animals and humans, improving the accuracy and efficiency of cross-species communication.” However, netizens remain skeptical, as the reliability of AI is still being questioned — even more so, the capabilities of its users and how far its application might go.

Photo from Lenie

One lingering question: if approved, could animal statements be used for legal purposes?

What do you think, Sugboanons?

It’s Okay to Mess Up: Notes From a Sugbo Intern

Humana mi, kamu nasad…

Internship—it’s that final stretch before graduation, the last hurdle before the finish line. It’s where all the late nights, sleepless deadlines, and group project drama finally lead to something real: the workplace. For many of us in Cebu, this is our first taste of the real world, and it’s both exciting and terrifying.

When you’re an intern, you’re no longer just a student. You’re a learner, a teammate, sometimes even a coffee runner, and somehow, all of that teaches you more than any classroom ever could.

The Internship Journey

No one really tells you how different it feels to step out of school and into a company. One day you’re stressing over finals, and the next, you’re wearing office-appropriate attire and sitting in meetings with people who’ve been doing this for years.

Here in Cebu, internships are a chance not just to prove what you know, but to figure out what you don’t. You’ll make mistakes (plenty, actually) but you’ll also gain skills you didn’t realize you needed. And somewhere in between the confusion and coffee breaks, you grow.

Be Curious, Always

Before Day 1, it’s normal to feel nervous. “What will I be doing?” “Will I be good enough?” “Will I fit in?” All valid questions. But don’t let fear hold back your curiosity. Ask questions. Learn the why behind what you’re doing. You’re not expected to know everything yet, and that’s the point.

Learn the Culture, Not Just the Tasks

Every office has its own vibe. Some are chill, others more formal. Learn how people communicate, how they solve problems, how they celebrate wins. But don’t lose yourself trying to fit in. The goal is to grow, not disappear.

Being your authentic self while adapting to a professional environment, that’s how you stand out.

Failing Is Part of the Job

Let’s be real: you will mess up. And it’s okay.

You might send an email with the wrong name, forget to update a report, or be totally blank during a meeting. It’s not the end of the world. Every mistake is a lesson, and every lesson makes you stronger. The more you fail, the more you learn; just don’t let it stop you from trying again.

Take Charge of Your Own Growth

Don’t wait around to be told what to do. If you see something that could be improved, speak up. Offer help. Ask to try new things. When you show initiative, people remember. You’re not just there to complete hours; you’re there to evolve.

The People Make It Worthwhile

One of the best parts of the internship? The people. The co-interns who make lunch breaks feel like barkada hangouts. The mentors who see potential in you even when you’re unsure. The kuyas and ates who share tips they wish someone told them when they were starting out.

These people? They become part of your journey. And when the time comes to say goodbye, it’ll hit harder than you expect.

What do I wish I knew before I started?

I wish I had known how much I’d grow in just a few months. I wish I had known how hard it would be to leave the people who shaped me. And I wish I had known that sometimes, the best lessons come from the most uncomfortable moments.

But if I knew all of that from the start… where’s the fun in that?

Sticker Studio: Curate Your Own AI-Powered Sticker Set

Stickers have evolved, or stickers are the new evolution in marketing. They are no longer just fun add-ons, but they act as visual tools for extending community engagement, brand recall, and expression of the brand. Be it your online community, personal branding, or that you just love being expressive through art. You can also create a custom sticker set that you digitally voice, and edge in the creative market with Dreamina’s sticker maker.

Why create a sticker pack?

These custom stickers can strengthen your brand identity and act as the starting point for playful and engaging conversations. It adds a personal touch to online communities and builds a sense of belonging between customers and the company. These stickers also become shareable assets for social media, newsletters, and can be added to the product’s packaging.

Creating sticker packs has become easier with Dreamina

With Dreamina AI image generator, you can go from an idea to a sticker in just a few clicks without any background in design. Here’s how:

Step 1: Add a text prompt

Start by thinking about what you would want to include in your personalized sticker pack. Adding emojis with flair, quirky taglines, mascots, or illustrations of moments that express your brand’s tone.

Once you have thought of the idea, head over to Dreamina and enter your prompt.

For starting, let’s take the following prompt, “ A cheerful blue cat giving a thumbs up, cartoon style, outlined, colourful”.

Step 2: Adjust parameters and generate

After writing a detailed text prompt regarding your sticker set, you can further customize the model, size, and aspect ratio of your image for the personalized sticker set. Then click on the “Generate” button and start your sticker adventure with Dreamina.

Step 3: Edit and download

Once the sticker sheet is generated, further customize it to your preferences using Dreamina’s advanced AI-powered editing features. You can use the inpaint tool to add accessories, change the expressions (adding smirks, winks, excitement). Or apply the retouch tool to brighten colours, sharpen the outlines, and enhance the contrast for digital sticker-ready clarity. Once that’s completed, click on the “Download” icon to save your sticker masterpiece.

Further adjustments to elevate your design with Dreamina

Once the base design is ready, use Dreamina to transform your image into a clean-cut, ready-to-share sticker. Upload a reference image, and use the tool to:

  1. Auto-crop the subject
  2. Remove backgrounds with precision
  3. Isolate the character or object for a transparent background
  4. Adjust padding or margins for balanced sticker edges

This tool is perfect for creating chat-friendly visuals or expressive reaction stickers with clean outlines.

Dreamina also lets you upscale your sticker designs for higher resolution while keeping the file compact, making it perfect for messaging apps, product tags, or printables.

Add a branded touch with the logo

If you want to watermark your stickers or create a logo-style icon that reflects your brand, then head to Dreamina’s AI logo generator and try styles that are

  1. Cute and playful for lifestyle and creator brands
  2. Retro for nostalgia-themed sticker sets
  3. Vibrant and bold for youth-driven campaigns

You can also generate a sticker-style logo to label your sticker pack, add a watermark on every sticker so your brand can be easily identified or use a central character in your collection.

Organise your sticker pack and group them for usage

Once you have designed your stickers, think about how you would like to group them:

  • By sentiment: joy, celebration, movement
  • By theme: routine campaigns, seasons, work and professional
  • By vibe: pastel, minimal, comic-book

Here’s what you can do to pack up your stickers:

  1. Share on messaging apps based on which one is popular, such as Telegram, WhatsApp
  2. Embed in community newsletters
  3. Upload to websites and Notion pages
  4. Use as printables

Inspire with each sticker: innovative uses for your designs

  • Product packaging: Include branded stickers on your packaging to surprise and delight customers—ideal for unboxing moments and social sharing.
  • Digital products: Make your personalized stickers downloadable products for fan clubs, Patreon rewards, or online groups.
  • Brand storytelling: Tell a continuous story using sticker characters on Instagram or TikTok so that your brand becomes more dynamic and engaging.
  • Pop-up activities or promotions: Distribute physical copies of your sticker pack during events or include them in promotions for an unforgettable touchpoint.
  • Mood-driven marketing: Distribute “Monday Mood” or “Weekend Energy” sticker packs in newsletters to create emotional connection with your audience.

Final checklist for your sticker set

Before you publish or print, make sure you:

  1. Brainstormed a theme and tone
  2. Generated visuals using Image Generator
  3. Enhanced details with Inpaint and Retouch
  4. Created sticker files with Sticker Maker
  5. Upscaled resolution using Upscale Tool
  6. Branded your pack with the Logo Generator
  7. Organised your pack for easy access and use

Conclusion

Creating a sticker set doesn’t have to be complex. With Dreamina, you can go from image generation to sticker packs in a few steps without any prior background or knowledge about designing.

Whether you are building a brand’s visual identity or someone who loves sending funny reaction images, Dreamina gives you a fun, creative playground.

Skip the complicated design tools and long wait times—Dreamina gives you a fun playground to express your ideas instantly.

Visit Dreamina to start building your custom sticker set.