Ten years have passed since what started as a mere idea from six brilliant minds…
“We want to redefine travel in Cebu, one innovative concept at a time,” shared Matt Poonin during one of our interviews. The idea sprouted from the mission to gather travel brands and companies in one place to offer their services and opportunities to Cebuano travelers and beyond. Now, heading into their 10th year, the ITF organization is gearing up for what will be one of their biggest celebrations, not only showcasing deals and giveaways but also commemorating their founding anniversary.
A Life-Sized Travel Catalogue & Shop
Instead of flipping through magazine pages, the International Travel Festival allows travelers to explore their options for the travel bucket list—like a life-sized travel catalogue to peruse. From airline reservations and hotel bookings to car rentals and grand travel tours, both domestic and international.
Celebrating a Decade
Founded by a group of visionaries, the International Travel Festival is set to once again unite brands and companies that offer significant travel deals for the public and Cebuanos. As they continue to move forward, the festival aims to enhance both outbound and inbound tourism, boosting Cebu’s travel industry and promoting a culture of exploration.
This year’s festival showcases numerous exhibitors, including top resorts such as Mactan Resort, Bluewater Resorts, and Crimson Resort & Spa. Additionally, hotel exhibitors like bai Hotel Cebu and Radisson Blu Cebu provide even more options for attendees.
Participating airlines include Philippine Airlines and Cathay Pacific, offering a variety of destinations and discounted rates for travel enthusiasts, alongside travel agencies and tour operators such as Ashley Express Tours and Horizon Express Travel, who provide expert advice and deals.
If you want to go beyond accommodations and travel, the ITF also covers adventures and tours, including the El Nido Yachting Club and Cebu Safari & Adventure Park. Government agencies and national tourism organizations, including PAGCOR and the Philippine Retirement Authority, offer accessible services and support for anyone in need of government-related processes.
The ITF Top Destinations
The Philippines is an archipelago of 7,641 islands, making it a country full of vacation spots for wanderers and leisure seekers. The International Travel Festival is set to highlight the Philippines’ best destinations, including Boracay Island, known for its white-sand beaches and vibrant nightlife; the Chocolate Hills in Bohol, famous for their unique geological formations; and Kalanggaman Island, with its long white sandbars and crystal-clear waters. Just a short boat ride from Davao City, Samal Island features beautiful beaches and tropical landscapes, perfect for your next getaway. The Lotus Garden in Lake Sebu is ideal for those seeking a serene natural space filled with blooming lotus flowers and a glimpse into the culture of the T’boli people. For travelers looking for an off-the-beaten-path vacation, the Dinagat Islands in Surigao del Norte offer pristine beaches and a laid-back vibe, while El Nido in Palawan is renowned for its dramatic limestone cliffs and stunning lagoons.
As the International Travel Festival celebrates its 10th year this coming March 14 to 16, 2025 at the Waterfront Cebu City Hotel, it continues to play a vital role in promoting tourism in Cebu, the Philippines, and beyond, helping countless travelers kickstart their journeys and chase their dreams.
