In 2024, the Philippines hosted a new generation cyber sports festival, 1xFest, which transformed traditional perceptions of fan events in esports. The festival featured pubstomps in the Philippines, Myanmar, and Vietnam, strategically aligned with the finals of The International 2024 from September 4th to 15th. In the Philippines, the pubstomp extended over three days, drawing significant attention and participation from fans across the region.
A New Era for Esports Fans
1xFest is more than just an event; it’s a groundbreaking initiative by 1xBet designed to deeply immerse fans into the world of esports. The festival featured a series of Watch Party events timed with the finals of The International 2024. These events allowed fans, thousands of kilometers away from the main tournament in Copenhagen, to fully experience the thrilling moments of the competition.
Interactivity and Active Participation
The festival was highly interactive. Attendees could not only watch the games but also engage in various contests, from cosplay to TikTok dance challenges. The participation of well-known influencers like Eva Elfie, and the raffles of exclusive gaming items via Telegram channels, heightened engagement and interest in the event.
Success Statistics
Over three days, 1xFest attracted significant viewership: 2,112,000 views on Facebook and 3,810,000 views on YouTube. These figures are not just numbers – they reflect the deep interest and engagement of the fans.
Conclusion
1xFest demonstrated that esports events can be more than just spectacles; they can also be venues for community and culture development among fans in the Philippines. The festival strengthened the esports community by creating a new tradition of collective viewing of major tournaments and showed how sports events can unite people, regardless of geographical location.
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