Every year, Filipinos shift their attention during celebrations. Major holidays and local festivals see a noticeable drop in adult website activity as people focus on family, friends, and festivities.
Traffic Dips During New Year
During New Year’s Eve last year, activity on the site slowed sharply. From 6 p.m. to midnight, about 61% of users log off, showing that the countdown and celebrations take priority over browsing online content.
Regional Festivals Affect Usage
Local cultural events also influence online behavior. During the Sinulog Festival on January 19, traffic decreased by 11.8%, as parades, parties, and public gatherings kept attention off digital entertainment.
Patterns Across the Year
These drops highlight predictable patterns. Regular months see higher engagement, while holidays and regional events create temporary lulls, reflecting a clear rhythm in user activity.
Lifestyle Over Screens
Filipinos show that even in the digital age, real-life experiences take the lead during important celebrations. Family, friends, and traditions outweigh online content consumption, at least temporarily.
