…aside sa traffic…
Cebu is stepping it up big time, and at the center of it all? The upcoming SMX Convention Center Cebu, set to be the largest privately-owned convention center in the Visayas and Mindanao. So if you’ve ever wished for more events, expos, or fancy galas without flying to Manila, this is your sign!
The new SMX Convention Center is rising right next to SM Seaside City Cebu in South Coast City, a huge seaside complex being developed by SM Prime and Ayala Land. It’s also super accessible thanks to the Cebu-Cordova Link Expressway (CCLEX). So, you can definitely head there straight from Mactan in minutes.
What to Expect
Aside from the 52,000 square meter floor area, the convention center will also be made up of 3 levels with 4 massive halls on the ground floor. There will be multiple smaller rooms on the upper levels, great for seminars, breakout sessions, and private events. It’s also not just a standalone building as it will be connected via the “Sky Bridge” that lets you walk from it straight to SM Seaside Cebu or the future SM Seaside Arena without breaking a sweat.
Once it opens, the SMX Cebu will become the capital for MICE (Meetings, Incentives, Conventions, Exhibitions) which means more BIG events, more employment opportunities for local businesses, caterers, hotels, and performers, more tourists, and bigger celebrations.

We’ve waited long enough for a venue that matches Cebu’s growing energy, and the SMX Convention Center Cebu is exactly that. Maybe when both establishments finally open their doors, we’ll have a better space for the upcoming Sinulog festival celebrations; who knows.