From the capital of Northern Cebu to the nature-rich heart of Puerto Princesa, Cebu Landmasters, Inc. (CLI) has marked another milestone in its dynamic expansion across the Visayas and Mindanao. The leading developer has broken ground for two major residential projects within days of each other, Tower 5 of Casa Mira Towers Palawan and North Grove at Pristina Town in Cebu City.
These simultaneous launches are more than construction starts. They are statements of intent. They signal CLI’s strengthened foothold in both established and emerging markets, its readiness to meet real housing demand, and its commitment to creating developments with long-term value for end-users and investors alike.
“Our projects in Puerto Princesa and Cebu reflect CLI’s commitment to delivering thoughtfully-designed and high quality homes for individuals and families who need a place to call their own,” said Jose Soberano III, CLI Chairman & CEO. “Beyond that, we aim to offer compelling opportunities for investors.”
Casa Mira Towers Palawan: A First in Palawan for Vertical Living
CLI’s ₱3.8 billion Casa Mira Towers Palawan is the company’s first-ever venture in Puerto Princesa, Palawan, and a bold introduction to modern vertical living for the city.
Spanning 2.09 hectares in Barangay San Pedro, the development is strategically located just minutes from the airport and city center. But it doesn’t trade nature for convenience. Instead, 60% of the site is dedicated to open space, lush greenery, and resort-style amenities, creating a nature-integrated community that fits seamlessly into Palawan’s environment.
The groundbreaking of Tower 5 came with a significant reveal: the final two towers of the seven-tower development are now underway, adding 567 more units. Studio and one-bedroom layouts range from 20 to 32 sqm, with select units featuring balconies offering panoramic views of the province’s scenic landscape.
Amenities elevate the project beyond its price point: a clubhouse, pools, gym, roof gardens, sky lounge, play area, retail zone, chapel, and even an EV charging station, a rare feature in its segment.
The expansion into two additional towers is a direct response to strong market demand from both end-users and investors. With its balance of accessibility, modern features, and nature-rich surroundings, Casa Mira Towers Palawan is positioned as not only a place to live, but also a smart investment in one of the country’s fastest-growing cities and tourism hubs.
North Grove at Pristina Town: Elevated Garden-Inspired Living in Northern Cebu
Back in Cebu, CLI broke ground on North Grove at Pristina Town, the first residential phase of its newest, sustainably planned township in Bacayan. This ₱5.4 billion upper mid-market project is being developed through Cebu Homegrown Developers, Inc., CLI’s joint venture with Ixidor Holdings.
The 7.2-hectare Pristina Town is envisioned as a landmark address in Northern Cebu. North Grove is its first step, and it’s a bold one.
The development will feature two distinct towers:
• Lumina Tower — 386 garden-inspired studio and one-bedroom units (24–35 sqm) with full-height windows that flood interiors with natural light. Amenities include expansive green spaces, a zen garden, sky lounge, game room, fitness gym, lounge, and multipurpose deck.
• Terra Tower — Studio units (23–25 sqm) designed with forest tones and surrounded by pocket gardens and wellness-focused spaces, complemented by a multipurpose deck and fitness facilities.
North Grove’s defining feature is its central podium, an 1,800 sqm supermarket plus nearly 2,000 sqm of leasable retail and dining space, bringing everyday convenience and lifestyle experiences within steps of home.
Scaling VisMin Presence with Inclusive and Sustainable Growth
For CLI, these two groundbreakings are part of a much bigger picture.
“These developments are part of our initiative to address the significant housing backlog in the Philippines by building accessible, value-driven communities that meet real demand and foster inclusive, sustainable growth,” Soberano said.
The Casa Mira brand now spans 18 projects across the Visayas and Mindanao, delivering nearly 20,000 vertical and horizontal housing units. With North Grove, CLI extends its reach into the upper mid-market while maintaining its core commitment to inclusivity and local insight.
The P5.4 billion North Grove is the first residential project in CLI’s newest township, Pristina Town. The development is an upper mid-market community featuring green spaces, sustainable features, lifestyle amenities, and a central podium with retail and dining options located in one of Cebu’s most notable addresses.
CLI breaks ground on the ₱5.4B North Grove, the pioneering residential development in its newest township, Pristina Town, an upper mid-market community with green spaces, sustainable features, lifestyle amenities, and a central podium offering retail and dining in a prime Cebu location. In the photo are (L-R): Mark Leo Chang, CLI VP for Special Projects & External Affairs; Engr. Jose Rolando Dimatulac, CLI VP for Engineering; Janella Mae Wu, CLI VP for Corporate Communications, Premier Marketing, Customer Relations & Accounts Management; Sylvan John Monzon, CLI FVP for Business Development; Ar. Francis Erico Rodriguez, CLI AVP for Technical Planning & Design; Engr. Ma. Sheila Uy, Vineyard Construction Chief Operating Officer; Engr. Ramonsito Uy, Vineyard Construction Chief Executive Officer; Jose Franco Soberano, CLI SEVP & Chief Operating Officer; Hon. Nestor Archival, Sr., Cebu City Mayor; Jose Soberano III, CLI Chairman & Chief Executive Officer; Ma. Rosario Soberano, CLI SEVP & Treasurer; and Hon. Alvin Arcilla, Cebu City Councilor.
The P3.8 billion seven-tower Casa Mira Towers Palawan is a nature-integrated development that blends resort-style living with urban convenience in one of Palawan’s fastest-growing hubs, Puerto Princesa.
CLI breaks ground on Tower 5 of the ₱3.8B Casa Mira Towers Palawan, its first-ever project in Puerto Princesa under its flagship economic housing brand, Casa Mira. In the photo are (L-R): Engr. Jose Rolando Dimatulac, CLI VP for Engineering; Jose Franco Soberano, CLI SEVP & COO; Hon. Lucilo R. Bayron, Puerto Princesa City Mayor; Jose R. Soberano III, Chairman & CEO; Ma. Rosario Soberano, CLI SEVP & Treasurer; Eric Gregor Tan, VP for Business Development Luzon; Engr. Nemecio Jardeleza, Chairman of Jits Construction Corp.; and Engr. Enjee Jardeleza, President of Jits Construction Corp.
With shovels in the ground in both Palawan and Cebu, CLI is not just building structures, it is building momentum. These back-to-back milestones show a company that understands where the market is headed and is ready to meet it head-on, whether in an emerging tourism hub or a thriving urban corridor. From its Casa Mira economic housing brand to upper mid-market communities like North Grove, CLI is proving that sustainable growth, strategic foresight, and local insight can transform landscapes and lives across the Visayas and Mindanao. As both developments rise, so does CLI’s promise: to deliver homes and communities that stand the test of time, anchored in quality, accessibility, and a vision for a better future.
