History will be made this October as the Philippine HR Assembly (PHRA), the country’s premier HR learning event, heads outside of Luzon for the first time.
The 9th edition unfolds at the Waterfront Hotel in Cebu City this October 16, 2025, bringing together HR leaders, practitioners, and people managers from across the nation to explore the evolving relationship between artificial intelligence and human potential.
Since its inception, the PHRA has stood as the largest and most influential learning platform for HR professionals in the Philippines. It continues to champion excellence through collaboration, mentorship, and transformative learning led by industry pioneers and visionary thought leaders.
In Sync: AI, People, and the Evolution of Work
This year’s theme, “IN SYNC: AI, People, and the Evolution of Work,” reflects a bold step into the future of human resource management. As technology reshapes how people connect, learn, and perform, the Assembly invites attendees to reimagine the workplace as a space where innovation and empathy coexist.
From integrating AI into leadership development to fostering wellness in tech-driven workplaces, the discussions will focus on how human ingenuity remains at the heart of progress. The PHRA believes that the future of work is not about choosing between humans and machines, but about helping both thrive together.
Leaders and Innovators Take the Stage
An impressive roster of speakers will headline this year’s Assembly, including Greg Ouano of Kaptan Talent Solutions, Jomar Calao of True Staff Management, and Ara Pizan of HRT People Solutions. Global partners Jeff Garcia and Vivian Cruz of the International HR Institute will deliver keynote insights on personalized learning and AI’s impact on workforce dynamics.
Panel and fireside discussions featuring Lucille Salinas, Zee Pono, Lucky Quijano, and Josh Eballe promise thought-provoking conversations about the evolving role of HR in the digital workplace.
Collaboration, Connection, and Community
Beyond learning, the PHRA is a space for collaboration and connection. Participants will have the opportunity to engage with HR leaders, business executives, and innovators from across Visayas, Mindanao, and Luzon. Networking sessions and partner showcases will open doors to strategic collaborations, idea exchanges, and new opportunities for growth.
By fostering these meaningful connections, the Assembly strengthens the collective vision of advancing people management excellence across industries.
Join the Movement
The 9th Philippine HR Assembly is more than an event, it’s a movement toward building a smarter, more human-centered workplace. As it makes its debut in Cebu, it invites professionals and organizations to take part in shaping the next chapter of HR evolution.
Be part of history. Stay in sync. Together, let’s lead the future of work.
