A Collaboration of Art and Tradition: Virginia Food, Inc. Partners with Artist Pierre “Pikoy” Arcillo Famador II to Celebrate Filipino Tradition

Food for Filipinos, art by a Cebuano!

Virginia Food, Inc. has taken a creative step to embrace Filipino family traditions by partnering with renowned Cebuano artist Pierre “Pikoy” Arcillo Famador II. This collaboration aims to raise the spirit of our culture for a holiday dining experience mixed with art.

In this latest collaboration, Virginia Food, Inc. draws inspiration from the deep love Filipinos have for the Christmas season, as well as their appreciation for art. By teaming up with the talented Pikoy, whose artwork radiates joy, Virginia Food, Inc. has transformed the packaging of its hams into a canvas that showcases the warmth and love characteristic of Filipino families.

Each ham bag design embodies the warmth and tradition of the Filipino Christmas spirit—capturing cherished moments like decorating Christmas trees, crafting colorful parols, exchanging heartfelt gifts, and, of course, sharing a delicious Noche Buena feast on Christmas Eve. Through these artistic canvases, we are reminded of how we once celebrated, and how we should continue to honor the true essence of the holiday season.

The Works of Pikoy

Meet Pierre “Pikoy” Arcillo Famador II, a talented graduate of the Bachelor of Fine Arts program at the University of the Philippines. Known simply as Pikoy, he is a Cebuano artist with a unique gift for spreading positivity and happiness through his artwork.

With his striking colors and delightful, whimsical characters, Pikoy invites us to take a trip down memory lane as his artworks celebrate the simple pleasures of life—like the joy of playing with tires, the adventure of riding a jeepney, the thrill of swinging on a playground, and even the wonders of watching insects or playing with spiders. Each art piece is a reminder of our carefree childhood days, giving us nostalgia and smiles in equal measure.

Supporting Local Artists and the Community

Virginia Food, Inc.’s collaboration with Pikoy is a big step towards supporting local artists and fostering community engagement. By featuring his artwork, they not only improve their own product but also promote the importance of Filipino artists in preserving cultural stories and narratives. This partnership shows the brand’s commitment to uplifting local talent and showcasing the richness of Filipino artistry.

How to Get Your Exclusive Artist-Designed Ham Bag

So, how can you get your hands on these exclusive bags? It’s simple! When you purchase a Virginia ham this Christmas, you’ll receive one of these beautifully designed bags as a complimentary gift; perfect for gifting or adding a joyful touch to your own holiday celebrations!

So, Sugboanons, experience the joy of Filipino traditions this Christmas with Virginia Food, Inc. and the artistry of Pierre “Pikoy” Arcillo Famador II—where every meal is a masterpiece!

OTHER INFORMATION

Also read

Lenie Lañojan
Lenie Lañojan

Editor
"Everyone deserves a chance to fly" - WICKED
For advertising inquiries, kindly directly email Sugbo.ph at [email protected].

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Top Stories