Buying a new appliance or upgrading your favorite gadget is about to get more exciting as Abenson opens its newest branch at APM Prime Cebu this July. The opening comes with limited time deals, exclusive rewards, and special birthday offers that shoppers can enjoy throughout the month. From home essentials to the latest tech, there will be plenty of reasons to visit the new store. Read on to discover the opening promos, exclusive discounts, and where you can find the newest Abenson branch in Cebu.

Abenson Arrives at APM Prime Cebu
Abenson opens its newest store on July 10, 2026 at the 2nd Floor of APM Prime Cebu along A. Soriano Avenue, Mabolo, Cebu City. The new branch brings one of the no.1 appliance store and gadget retailers closer to Cebuano shoppers, offering a modern shopping space filled with home appliances, furniture, and gadgets from trusted brands. The expansion also strengthens Abenson’s presence in the Visayas while giving customers another convenient location for their home and lifestyle needs.

One Day Opening Deals Await
Shoppers visiting on opening day can enjoy several exclusive offers available for a limited time. Abenson Rewards members may get participating items through Buy 1 Get 1 offers. Customers who spend at least ₱25,000 in a single receipt through qualifying transactions can also receive a free Hanabishi Electric Kettle, while selected Home Credit purchases worth at least ₱25,000 come with a ₱500 eGift Certificate from July 10 to 20, 2026. Participating bank cardholders who reach a minimum ₱30,000 single receipt on qualified 0% installment purchases can also receive a free OSTER Sports Bottle. Terms and conditions apply.

More Freebies for the Next 10 Days
The celebration continues beyond opening day with more rewards available from July 11 to 20, 2026. Customers who spend at least ₱12,000 in a single receipt can receive a free tote bag and tumbler, while purchases worth ₱20,000 qualify for a free tote bag and golf umbrella. Home Credit and participating bank promotions also continue during the period, giving shoppers more ways to save while upgrading their homes.

Birthday Celebration Brings Bigger Savings
The grand opening also happens alongside Abenson’s month-long birthday celebration. Abenson Rewards members can unlock exclusive Buy Me, Get Me offers, allowing them to purchase participating items at special prices starting as low as ₱99, depending on the promotion.

Weekly Deals Throughout July
Every week of July features different promotions for shoppers nationwide. The first week highlights discounts of up to 50% on selected appliances, gadgets, and furniture. The following weeks introduce bundle deals, installment offers from participating banks, and premium freebies on qualified purchases. Easy payment options, including 0% installment plans and selected financing partners, also make it easier for customers to bring home their preferred appliances and gadgets.

Convenient Shopping Experience
The newest Abenson branch offers shoppers access to 100% original branded products, flexible payment options, reliable personal shopper, and professional assistance for every purchase. Whether shopping for a new refrigerator, television, washing machine, laptop, smartphone, or home furniture, customers can expect a convenient shopping experience under one roof.

Store Location and Details
Abenson APM Prime Cebu is located on the 2nd Floor, APM Prime, A. Soriano Avenue, Mabolo, Cebu City. The store is open daily from 9:00 AM to 9:00 PM. Customers may also contact the branch through its Personal Shopper hotline at 0998 510 0520 for inquiries and assistance. All promo mechanics, freebies, and discounts are subject to the corresponding terms and conditions, with offers available while supplies last and based on the applicable DTI Fair Trade Permits.
